Passive Income Is A Lie | The Scaling Podcast (EP 4)
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Passive Income Is A Lie | The Scaling Podcast (EP 4)
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In this episode, Aaron Harper sits down with Cole Ruud-Johnson—an entrepreneur who’s built call centers, real estate companies, and consulting arms—to break down what really drives business success. They dive into the myth of passive income, the power of ruthless focus, the dangers of burnout, and why most people never see compounding growth.
If you're tired of the fluff around entrepreneurship and want a real conversation about what it takes to win, this one’s for you.
👇 Timestamps:
00:00 – Intro clip
01:00 – Cole’s journey from dropout to business builder
05:15 – Why focus changed everything
10:30 – Sales follow-up failures in home services
14:00 – Franchisees and the lead conversion trap
20:00 – Lyme disease, burnout, and rebuilding from scratch
26:30 – The five types of wealth
29:00 – Closing five businesses to grow one
33:00 – Aaron steps back from sales to focus on content
37:45 – Debunking the passive income fantasy
44:15 – When bad advice ruins good entrepreneurs
50:00 – The compounding power of staying in one lane
52:30 – Finding your “why” in entrepreneurship
59:00 – Building leverage through content
1:05:00 – Final reflections on team, delegation, and long-term thinking