
Passion Isn't Enough: The Hard Truth About Building Your Dream Business
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Ready to cut through the noise and discover what really matters in building a sustainable business? You're not behind, you're not failing, and you don't need to hit six figures in your first year. What you need is clarity.
Welcome to the first episode of Business Built With Strategy, where I share my 20+ years of entrepreneurial experience, including building businesses, losing one during COVID (or rather, successfully pivoting), and supporting countless others on their journeys. Most entrepreneurs come to me full of ideas but lacking direction. They're tweaking offers constantly, posting on social media without results, struggling to balance working in their business while trying to grow it, and battling self-doubt along the way. Sound familiar?
Drawing from my own journey of initially running a children's event company on instinct alone, juggling everything from bookings to logistics on my phone and scraps of paper—I reveal the four essential foundations every business needs: a clear strategy that gives you direction, a well-defined offer you can explain in one or two sentences, a steady mindset that determines how you handle challenges, and a specific ideal client who guides all your decisions. Miss any one of these, and you're setting yourself up for struggle.
Perhaps most importantly, I share why there's no universally "right" way to build a business, only YOUR way. Your job is to discover what that looks like and build with intention. This podcast promises honest talk, real structure you won't find in motivational quotes, and practical strategies, whether you're just starting out or cleaning up "the messy middle." Some episodes will feature just me, while others will bring in guests who've built lasting businesses, but every episode will respect your time and your intelligence.
Ready to stop winging it and start building something that lasts? Subscribe now and join me next week as I share the unexpected springboard that launched me into walking in my power as both a woman and an entrepreneur. One step at a time, with intention, that's how we build a business that works.