In Part 2 of our conversation with Kim Raath, co-founder of Ledgerment and PrimeShore, we dive deeper into the strategies that help founders and teams thrive. Kim shares why storytelling beats facts for connection, how to simplify complex problems for scalability, and why cash-flow mastery and feedback loops are essential for sustainable growth. She also gives candid insights on preparing for investors, protecting your personal time as a founder, crafting a meaningful employee value proposition and leading with authenticity in the age of AI.

Whether you’re building your first startup or scaling your organisation, you’ll get practical tips you can apply right away.

• Using storytelling to inspire trust and action.
• Breaking complex problems into scalable solutions.
• Mastering cash flow and capital readiness.
• Building with customer input and effective feedback loops.
• Crafting employee value propositions that go beyond perks.
• Mentoring and leading authentically, even as AI reshapes work.

• “Storytelling connects people, facts don’t.”
• “Cash is king — know your numbers.”
• “Protect your time; authenticity is leadership.”

00:00 – Storytelling Over Facts: The Key to Connection

03:15 – Simplifying Complex Problems for Scalability

07:30 – Understanding Your Numbers: Cash Flow Essentials

12:10 – Feedback Loops: Building with Customer Input

17:45 – Capital Readiness: Preparing for Investor Engagement

23:05 – Protecting Personal Time: The Cost of Entrepreneurship

28:40 – Crafting an Effective Employee Value Proposition

34:20 – The Human Element: Mentoring Beyond AI

39:00 – Authenticity in Leadership: The Final Word

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