Part 1: Make the Circle Bigger – Turning People into Your Marketing Superpower w/Specioser Mutheu
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Part 1: Make the Circle Bigger – Turning People into Your Marketing Superpower w/Specioser Mutheu
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Full Episode Description:
In this episode of The 5th Discipline Podcast, host Lindy Taylor chats with Specioser Mutheu, Communications Manager at Octavia Carbon, Africa’s first direct air capture (DAC) company.
Together, they unpack how startups can build credibility before they have budgets — and why authentic storytelling, team advocacy, and consistency matter more than campaigns.
You’ll hear how Octavia grew from a small Nairobi-based team into a recognised climate-tech brand through people-first marketing and smart partnerships that made their circle wider.
🎧 You’ll learn about:
– Turning credibility into your startup’s strongest currency
– Using your team as brand storytellers and amplifiers
– Building organic traction through partnerships & accelerators
– How consistency (not budget) builds brand trust
💬 “When your people believe in the mission, your story tells itself.”
📌 Connect with Specioser Mutheu
LinkedIn: Specioser Mutheu
📲 Follow The 5th Discipline
LinkedIn: 5th Discipline
Connect with the Host: Lindy Taylor
Website: the5thdiscipline.com
#Leadership #StartupMarketing #ClimateTech #BrandBuilding #The5thDiscipline
🔑 Keywords:
People-first marketing • startup branding • credibility building • organic marketing • LinkedIn strategy • Octavia Carbon • Africa startups • storytelling for founders • climate tech PR • leveraging employees in marketing