AI tools are evolving fast—but they’re not a magic fix. How can marketers stay ahead? Pam Didner, B2B Marketing Consultant at Relentless Pursuit, joins 10 Minute Martech to break it down.

Sara and Pam dig into how AI is shaking up sales enablement, the sales-marketing disconnect, and the smartest moves teams can make right now.

Pam:
“We are witnessing the technology evolution in front of us. We don't know the outcome. We don't know how far it will go. We just know that the train has left the train station… If you feel like, ‘Oh my God, I'm missing out’. Yes and no…  Understand what you can benefit out of it right now, but you have to understand the supply and demand. The supply is: there's a lot of AI tools being built, but not a lot of people buying.”

Pam’s books:
The Modern AI Marketer in GPT Era
The Modern AI Marketer: Guide to Gen AI Prompts
Effective Sales Enablement
Global Content Marketing

Links & resources:
Connect with Sara: linkedin.com/in/sara-faatz-b67213
Connect with Pam: linkedin.com/company/pamdidner/
Learn more about Progress: www.progress.com
Learn more about Relentless Pursuit: https://pamdidner.com

Timestamps:
00:25 - Meet Pam Didner, B2B Marketing Consultant, Relentless Pursuit
00:40 - Current Martech Focus
01:15 -  Sales Enablement: Common Mistake
02:48 - 90-Day Sales Enablement Challenge
04:50 -  Integrating AI in Sales Enablemen
07:20 -  The Human Touch in AI Content Creation
08:40 -  AI Adoption and Market Trends
10:40 -  Resources and Influencers in Martech