We live in a world full of shortcuts. 🚨
Instant solutions. ✨
Overpriced tools. 💸
Surface-level “experts.” 😬

But real 𝙙𝙞𝙜𝙞𝙩𝙖𝙡 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜? It’s strategy, not speed. Depth, not just data. And most of all — 𝙞𝙩’𝙨 𝙝𝙪𝙢𝙖𝙣.

After 15 years in the trenches of 𝙥𝙖𝙞𝙙 𝙨𝙚𝙖𝙧𝙘𝙝, 𝙨𝙤𝙘𝙞𝙖𝙡, and 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮, here's what I've seen (and lived):

🧠 𝘽𝙚𝙞𝙣𝙜 𝙖 𝙩𝙝𝙞𝙣𝙠𝙚𝙧 𝙢𝙖𝙩𝙩𝙚𝙧𝙨 𝙢𝙤𝙧𝙚 𝙩𝙝𝙖𝙣 𝙟𝙪𝙨𝙩 𝙙𝙤𝙞𝙣𝙜.
Too often, we’re rewarded for execution without vision. But if you’re not aligning to 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙤𝙗𝙟𝙚𝙘𝙩𝙞𝙫𝙚𝙨, you’re just checking boxes.

💬 𝙒𝙚 𝙣𝙚𝙚𝙙 𝙢𝙤𝙧𝙚 𝙚𝙢𝙥𝙖𝙩𝙝𝙮 𝙞𝙣 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜.
This isn’t just about messaging. It’s about understanding clients, internal teams, customers — 𝙖𝙣𝙙 𝙮𝙤𝙪𝙧𝙨𝙚𝙡𝙛.

💥 𝘼 𝙡𝙤𝙩 𝙤𝙛 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙘𝙡𝙖𝙞𝙢𝙨 = 𝙝𝙤𝙩 𝙖𝙞𝙧.
If someone can’t explain 𝙘𝙤𝙨𝙩 𝙥𝙚𝙧 𝙡𝙚𝙖𝙙, 𝙍𝙊𝘼𝙎, or 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝙨𝙚𝙜𝙢𝙚𝙣𝙩𝙖𝙩𝙞𝙤𝙣 clearly, you’re not speaking with an expert — you’re hearing a pitch.

🛠 𝙄𝙣𝙫𝙚𝙨𝙩 𝙞𝙣 𝙩𝙤𝙤𝙡𝙨 — 𝙗𝙪𝙩 𝙖𝙡𝙨𝙤 𝙗𝙪𝙞𝙡𝙙 𝙮𝙤𝙪𝙧 𝙤𝙬𝙣.
Most 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜 𝙩𝙤𝙤𝙡𝙨 are priced for perception. Building internal systems — even something as simple as a smarter Google Sheet — can outperform what you’re paying thousands for.

🤝 𝘼𝙜𝙚𝙣𝙘𝙞𝙚𝙨 𝙤𝙛𝙩𝙚𝙣 𝙤𝙫𝙚𝙧𝙘𝙝𝙖𝙧𝙜𝙚 𝙛𝙤𝙧 𝙢𝙞𝙣𝙞𝙢𝙖𝙡 𝙬𝙤𝙧𝙠.
Yes, I said it. Not all — but many. Strategy should drive cost, not vanity dashboards or templated audits.

There’s no golden sauce to this.
But there 𝙞𝙨 discipline.
There 𝙞𝙨 learning.
There 𝙞𝙨 heart.
And yes, there 𝙞𝙨 room for empathy in how we run our ads, show up to work, and treat the people we serve.

If you're navigating the 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜 𝙬𝙤𝙧𝙡𝙙, let’s talk shop — not fluff.

––
👣 #𝙥𝙖𝙞𝙙𝙨𝙚𝙖𝙧𝙘𝙝 #𝙙𝙞𝙜𝙞𝙩𝙖𝙡𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 #𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜𝙨𝙤𝙡𝙪𝙩𝙞𝙤𝙣𝙨
💡 #𝙚𝙢𝙥𝙖𝙩𝙝𝙮𝙞𝙣𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 #𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜𝙩𝙤𝙤𝙡𝙨 #𝙖𝙜𝙚𝙣𝙘𝙮𝙧𝙚𝙡𝙖𝙩𝙞𝙤𝙣𝙨𝙝𝙞𝙥𝙨
🧠 #𝙚𝙭𝙥𝙚𝙧𝙩𝙞𝙨𝙚𝙞𝙣𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜 #𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜𝙘𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚𝙨 #𝙨𝙤𝙘𝙞𝙖𝙡𝙢𝙚𝙙𝙞𝙖

In this conversation, John Williams discusses the transformative impact of AI and GPT agents on marketing and advertising. He emphasizes the importance of innovation, creativity, and automation in campaign building while also exploring the differences between manual and automated bidding strategies. Williams advocates for a proactive approach to using AI tools and encourages marketers to embrace change and test new strategies, particularly with Performance Max as a forward-thinking advertising solution.

In this episode, John Williams explores the transformative impact of AI on digital marketing, particularly in the realm of advertising. He discusses the evolution of AI tools, the importance of understanding Performance Max, and how marketers can leverage AI to enhance their strategies. The conversation emphasizes the need for creativity in campaigns and the necessity of adapting to the changing landscape of advertising. Williams warns that those who do not embrace AI and automation may find themselves obsolete in the near future.