In this powerful and personal episode, I’m joined by coach and men’s group facilitator Andy Nathan to talk about evolving through life’s hardest chapters and building a business from your own story. Andy shares how he went from working in record shops and surviving an armed robbery to finding healing through yoga, breathwork, and eventually coaching—especially for men.

We dive into:

• How trauma shaped his path and purpose

• The unique emotional wiring of men and how that impacts healing and communication

• Why perfectionism, procrastination, and avoidance are often protective behaviors

• How he built a business that reflects his lived experience and values

• His signature “freedom in a framework” approach to life and entrepreneurship

• Why you shouldn’t take advice from people who haven’t been where you want to go

Whether you're an entrepreneur redefining your path or someone struggling to take the first step, this episode is a grounding, eye-opening, and honest conversation that proves—it’s never too late to create the life and business you want.

I’m kicking off a new series on Human Design + Business—a place where I see my work naturally heading, and something I’m excited to finally share more publicly.

I work with a lot of small business owners, and here’s what I’ve realized:
Most of my marketing consults turn into therapy sessions.

Why?
Because when you run your own business, you are the business. And any growth your business goes through? You’ll go through it too.

Enter: Human Design.

In this episode of Pro-ject, I sit down with Yasemin Vollmond—creative powerhouse, serial entrepreneur, and one of my oldest friends—for a deeply honest conversation about business, burnout, and the healing that comes after.

From launching a blog that landed her radio interviews, to working in male-dominated fintech environments, to founding her own agency and diving deep into the wellness space, Yase has lived many lives—and she shares the lessons and energy that came with each one.

We explore:

• What burnout really looked like (and how she came back from it)

• The evolution from corporate to creative to spiritual entrepreneur

• Why finding joy in your offer is the real business strategy

• How human design, yoga, and even real estate became part of her multi-passionate path

• What small business owners should focus on right now to create sustainable growth

Whether you're at a pivot point in your own business or simply need a reminder that your path doesn’t have to be linear—this one’s for you.

✨ Yasemin’s current work includes mentoring, music production, real estate design, and human design sessions. Follow her journey @yaseminvollmond.

🔗 Bonus: You’ll find her advice on creating a signature offering and aligning with your energy type especially valuable if you're a small biz owner!

✨ You can slide into my DMs over at @christinaamhunt