In this episode of Pro-ject, I sit down with Yasemin Vollmond—creative powerhouse, serial entrepreneur, and one of my oldest friends—for a deeply honest conversation about business, burnout, and the healing that comes after.

From launching a blog that landed her radio interviews, to working in male-dominated fintech environments, to founding her own agency and diving deep into the wellness space, Yase has lived many lives—and she shares the lessons and energy that came with each one.

We explore:

• What burnout really looked like (and how she came back from it)

• The evolution from corporate to creative to spiritual entrepreneur

• Why finding joy in your offer is the real business strategy

• How human design, yoga, and even real estate became part of her multi-passionate path

• What small business owners should focus on right now to create sustainable growth

Whether you're at a pivot point in your own business or simply need a reminder that your path doesn’t have to be linear—this one’s for you.

✨ Yasemin’s current work includes mentoring, music production, real estate design, and human design sessions. Follow her journey @yaseminvollmond.

🔗 Bonus: You’ll find her advice on creating a signature offering and aligning with your energy type especially valuable if you're a small biz owner!

✨ You can slide into my DMs over at @christinaamhunt

In this episode of Pro-ject, I’m joined by Tish Wiggins, founder of Tish Around Town, who turned her love of wine into a thriving business in Napa. Tish shares her journey from the East Coast to California, how she built a community from scratch, and why showing up authentically on social media has been key to her success.

We dive into:
🍷 The power of community in business and why relationships matter.
🍷 How Tish used social media to grow her brand without losing her voice.
🍷 Creating high-touch experiences and events that bring people together.
🍷 Why women and BIPOC representation in wine matters and how she’s amplifying their voices.
🍷 Her best advice for anyone taking a leap in business: "Just do it and stay consistent."

If you’ve ever thought about pivoting careers, starting fresh, or building a brand rooted in passion—this episode is packed with gems you won’t want to miss.

#WomenInWine #Entrepreneurship #SmallBusiness #NapaValley #Pro-jectPodcast

In this episode of Pro-ject, I sit down with Lauren Woo, a digital advertising expert with years of experience at Amazon and Google, to discuss how small businesses and entrepreneurs can leverage these platforms for growth.

Lauren shares insights on:

• Getting started with Amazon: From setting up your account to creating effective product listings.
• Google My Business: Why it's a must for local businesses and how to maximize it.
• Google Ads 101: Key campaign types, keyword strategies, and performance tools like Performance Max and Google Shopping.
• Practical tips for overcoming decision fatigue and optimizing ad spend to align with your business goals.

If you’ve been intimidated by Amazon or Google Ads, Lauren breaks it down in a way that’s actionable and approachable. Whether you're looking to start advertising or refine your strategy, this episode is packed with insights to help you make the most of these powerful platforms.

#AmazonAdvertising #GoogleAds #SmallBusinessTips #Entrepreneurship #Pro-jectPodcast

In this episode of Pro-ject, I sit down with Sheela Ivlev, founder of WellWrx, to explore the intersection of workplace wellness and neurodiversity.

Sheela shares her journey as an occupational therapist turned workplace consultant, offering invaluable advice for creating supportive, inclusive environments where everyone can thrive.

We discuss the challenges faced by neurodivergent employees, the importance of setting personal and professional boundaries, and how businesses can shift their culture to embrace individuality.

Whether you’re an entrepreneur, manager, or someone navigating your own wellness, this episode is filled with actionable insights and encouragement to rethink what workplace success really looks like.

For more information about Sheela and her company, head to her website here or follow her on LinkedIn here.

In this episode of Pro-ject, I chat with Nils Welham, a transition and mindset coach who guides entrepreneurs through the journey from corporate life to building a business that brings them freedom and joy. We discuss how to deconstruct societal 'shoulds', set boundaries, and focus on personal growth to achieve true success.

Whether you’re thinking about leaving your corporate job or you’re an entrepreneur looking for more balance, this episode is packed with actionable insights and mindset shifts.

Tune in to hear Nils’ journey and practical tips for living life on your own terms!

You can find Nils on Instagram here or via his website here.

#Entrepreneurship #Mindset #SmallBusiness #CorporateToEntrepreneur #WorkLifeBalance

In this episode of Pro-ject, we dive into creating a 2025 marketing strategy for small businesses and entrepreneurs. As the year winds down, it’s the perfect time to reflect on what worked, what didn’t, and plan your marketing moves for the year ahead. I walk through essential steps—from analyzing this year’s performance to refining target audiences, setting SMART goals, and choosing the right marketing channels for an integrated, effective approach. Plus, we cover trends to keep an eye on for 2025, including SEO investment, TikTok’s growing influence, and leveraging AI for content and planning.

Whether you’re focused on brand awareness, customer retention, or boosting sales, this episode is packed with actionable insights and practical tips to guide your business into a successful 2025. Join us to learn how to build a strategy that aligns with your goals and your customers’ needs!

Resources mentioned in the podcast:

Join the email newsletter here.

Join the Slack Community here.

Find the strategy template here.

Find the presentation for today's episode here.

#2025Marketing #SmallBusiness #MarketingStrategy #CustomerExperience #Entrepreneurship

In this episode of Pro-ject, I’m joined by Julie Cushen, founder of Lilaque Nail Polish and PhD in chemical engineering. We talk about Julie’s journey from working in startups to launching her own plant-based nail polish brand, and the challenges of navigating the beauty industry’s often misleading marketing claims.

Julie breaks down the science behind her product, dispels common myths around 'toxic' beauty ingredients, and shares how sustainability plays a role in her formulations. If you're an entrepreneur or beauty enthusiast, this episode is a must-listen!

#BeautyScience #SustainableBusiness #CleanBeauty #Entrepreneurship #NailCare

In this holiday-themed episode of Pro-ject, I dive into holiday marketing strategies designed to help small businesses and e-commerce brands stand out in a season full of noise.

This episode covers the four main holiday consumer mindsets—deliberate, deal-seeking, determined, and devoted—and offers actionable advice on tailoring your approach to each group.

From when to launch your promotions to simplifying your messaging and segmenting your audience, these insights will help you make the most of the busiest sales season. If you’ve been considering paid ads, I also share why now may not be the best time to start and suggest focusing on your existing audience instead.

Join me for tips, timelines, and tricks to keep your holiday marketing stress-free and effective.

#HolidayMarketing #SmallBusinessTips #EcommerceStrategy #CustomerExperience #MarketingMindset