Summary

In this conversation, I chat about the importance of preparing for the holiday season well in advance, emphasizing that the entire fourth quarter is now considered holiday shopping time.

I highlight key consumer insights, including the need for seamless shopping experiences and the importance of understanding different consumer mindsets.

I also outlines strategies for crafting effective marketing campaigns and navigating the customer journey, ultimately providing key takeaways for businesses to succeed during the holiday season.

Let's crush Q4!

In this conversation, Christina and Sharon discuss the complexities of pricing and financial management for entrepreneurs.

Sharon shares her journey from a background in music and food to becoming a pricing consultant, emphasizing the emotional challenges of pricing and the importance of understanding consumer behavior.

They explore the significance of in-person marketing, the need for effective budgeting, and the role of debt in business.

The discussion highlights the necessity of aligning marketing strategies with business objectives and the value of consumer research in shaping successful business practices.

Find more information about Sharon here.

In this heartfelt and hilarious episode of PRO-JECT, Christina sits down with Helena Kaylin, the founder of MINDD Bra and a former colleague from their Under Armour days. Helena’s journey from working on railroads to revolutionizing lingerie is anything but ordinary—and neither is her product.

We dive into:

• What it really takes to invent and scale a product

• How her experience at Victoria’s Secret, Calvin Klein, and Under Armour led to creating the gold standard in wire-free bras

• The emotional and mental impact of wearing uncomfortable lingerie

• Why simplicity, adaptability, and customer education are key pillars of her brand

• Entrepreneurship in your 50s and how corporate life prepped her for building something bold

This episode is for anyone who’s ever worn a bra, built a product, or doubted their own timing. Helena’s unapologetic perspective and Christina’s signature real-talk create a candid conversation about what it means to lead with vision, adaptability, and a dash of humor.

👙 Want to feel more confident in your skin and your product ideas? This one’s for you.

Follow MINDD bra here or venture over and buy one yourself here!

In this powerful and personal episode, I’m joined by coach and men’s group facilitator Andy Nathan to talk about evolving through life’s hardest chapters and building a business from your own story. Andy shares how he went from working in record shops and surviving an armed robbery to finding healing through yoga, breathwork, and eventually coaching—especially for men.

We dive into:

• How trauma shaped his path and purpose

• The unique emotional wiring of men and how that impacts healing and communication

• Why perfectionism, procrastination, and avoidance are often protective behaviors

• How he built a business that reflects his lived experience and values

• His signature “freedom in a framework” approach to life and entrepreneurship

• Why you shouldn’t take advice from people who haven’t been where you want to go

Whether you're an entrepreneur redefining your path or someone struggling to take the first step, this episode is a grounding, eye-opening, and honest conversation that proves—it’s never too late to create the life and business you want.

I’m kicking off a new series on Human Design + Business—a place where I see my work naturally heading, and something I’m excited to finally share more publicly.

I work with a lot of small business owners, and here’s what I’ve realized:
Most of my marketing consults turn into therapy sessions.

Why?
Because when you run your own business, you are the business. And any growth your business goes through? You’ll go through it too.

Enter: Human Design.

In this episode of Pro-ject, I sit down with Yasemin Vollmond—creative powerhouse, serial entrepreneur, and one of my oldest friends—for a deeply honest conversation about business, burnout, and the healing that comes after.

From launching a blog that landed her radio interviews, to working in male-dominated fintech environments, to founding her own agency and diving deep into the wellness space, Yase has lived many lives—and she shares the lessons and energy that came with each one.

We explore:

• What burnout really looked like (and how she came back from it)

• The evolution from corporate to creative to spiritual entrepreneur

• Why finding joy in your offer is the real business strategy

• How human design, yoga, and even real estate became part of her multi-passionate path

• What small business owners should focus on right now to create sustainable growth

Whether you're at a pivot point in your own business or simply need a reminder that your path doesn’t have to be linear—this one’s for you.

✨ Yasemin’s current work includes mentoring, music production, real estate design, and human design sessions. Follow her journey @yaseminvollmond.

🔗 Bonus: You’ll find her advice on creating a signature offering and aligning with your energy type especially valuable if you're a small biz owner!

✨ You can slide into my DMs over at @christinaamhunt

In this episode of Pro-ject, I’m joined by Tish Wiggins, founder of Tish Around Town, who turned her love of wine into a thriving business in Napa. Tish shares her journey from the East Coast to California, how she built a community from scratch, and why showing up authentically on social media has been key to her success.

We dive into:
🍷 The power of community in business and why relationships matter.
🍷 How Tish used social media to grow her brand without losing her voice.
🍷 Creating high-touch experiences and events that bring people together.
🍷 Why women and BIPOC representation in wine matters and how she’s amplifying their voices.
🍷 Her best advice for anyone taking a leap in business: "Just do it and stay consistent."

If you’ve ever thought about pivoting careers, starting fresh, or building a brand rooted in passion—this episode is packed with gems you won’t want to miss.

#WomenInWine #Entrepreneurship #SmallBusiness #NapaValley #Pro-jectPodcast

In this episode of Pro-ject, I sit down with Lauren Woo, a digital advertising expert with years of experience at Amazon and Google, to discuss how small businesses and entrepreneurs can leverage these platforms for growth.

Lauren shares insights on:

• Getting started with Amazon: From setting up your account to creating effective product listings.
• Google My Business: Why it's a must for local businesses and how to maximize it.
• Google Ads 101: Key campaign types, keyword strategies, and performance tools like Performance Max and Google Shopping.
• Practical tips for overcoming decision fatigue and optimizing ad spend to align with your business goals.

If you’ve been intimidated by Amazon or Google Ads, Lauren breaks it down in a way that’s actionable and approachable. Whether you're looking to start advertising or refine your strategy, this episode is packed with insights to help you make the most of these powerful platforms.

#AmazonAdvertising #GoogleAds #SmallBusinessTips #Entrepreneurship #Pro-jectPodcast