『PPC with YRV Dynamics』のカバーアート

PPC with YRV Dynamics

PPC with YRV Dynamics

著者： CEO and Founder of YRV Dynamics Yousaf Yunes
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 Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.Copyright 2025 All Rights Reserved マーケティング マーケティング・セールス 経済学
エピソード
  • Paid Media is the Accelerator - Not the Foundation

    Paid Media is the Accelerator - Not the Foundation
    2025/12/26

    I reflect on recent agency growth and unpack a pattern I keep seeing across clients: paid media works best for businesses that already act like leaders in their space. I compare a standout client—who built credibility through PR, industry respect, reviews, and visibility before leaning into ads—with others in crowded markets who rely almost entirely on paid and fixate on ROAS as a survival metric. The difference is night and day. When a brand is known, trusted, and clearly differentiated, paid becomes a multiplier that drives real scale. When it’s not, paid turns into a fragile crutch. The message is simple: ads don’t create authority—they amplify it.

    00:00 Introduction and Apology 02:08 Doubling Client Revenue 04:16 Client Engagement Strategies 07:26 Challenges with New Client 10:19 Dependence on Paid Advertising 15:25 Conclusion and Key Takeaways
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    17 分
  • "Skin in the Game" - The Agreement You Should Never Accept

    "Skin in the Game" - The Agreement You Should Never Accept
    2025/09/28
    Yousaf Yunes discusses the concept of 'skin in the game' in marketing, particularly in the context of Upwork. He highlights the challenges of attribution in marketing efforts, the risks associated with launching new products, and the importance of clear client expectations. Yousaf emphasizes the pitfalls of taking on too much responsibility without adequate compensation and the need for a balanced partnership between marketers and clients. takeaways
    • Having skin in the game often leads to a lose-win situation
    • Attribution issues can severely impact marketing effectiveness.
    • New product launches come with significant risks and challenges.
    • Clients often expect marketers to shoulder all responsibilities.
    • Successful marketing requires a partnership, not a one-sided burden.
    • Awareness in the marketplace is crucial for new products.
    • Many clients do not understand the complexities of marketing.
    • Marketers should be cautious of unrealistic client expectations.
    • It's important to establish clear terms before starting a project.
    • Experience in the field helps in recognizing red flags.
    Chapters 00:00 Understanding 'Skin in the Game' 02:43 The Pitfalls of Performance-Based Compensation 05:57 Navigating Client Expectations and Responsibilities 08:39 The Importance of Market Awareness
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    12 分
  • Google Ads: Ad Scheduling 101

    Google Ads: Ad Scheduling 101
    2025/09/17
    In this conversation, Yousaf discusses the intricacies of Google Ads, focusing on ad scheduling and bid adjustments. He explains how to set up ad schedules, make strategic bid adjustments based on staff availability and time zones, and analyze conversion data to optimize ad performance. The discussion emphasizes the importance of data-driven decisions in advertising strategies. takeaways
    • Ad scheduling is crucial for optimizing Google Ads performance.
    • Bid adjustments can be made based on competition and staff availability.
    • Understanding time zones is essential for effective ad scheduling.
    • Data analysis helps in making informed bidding decisions.
    • Conversion data should ideally be analyzed over a longer period.
    • Aggressive bidding should align with peak conversion times.
    • Zombie clicks can be identified and mitigated through data analysis.
    • Bid adjustments can be tailored to specific days of the week.
    • Using historical data can improve future ad performance.
    • Strategic scheduling can lead to better ROI in advertising.
    titles
    • Mastering Google Ads: The Art of Ad Scheduling
    • Unlocking the Secrets of Bid Adjustments
    Sound Bites
    • "This can be very helpful if you do call ads"
    • "You want to be aggressive with those bids"
    • "You want to decrease the spend because you have people"
    Chapters 00:00 Introduction to Google Ads and Ad Scheduling 00:54 Setting Up Ad Schedules and Bid Adjustments 02:27 Advanced Strategies for Time Zone Management 04:17 Analyzing Data for Effective Bid Management keywords: Google Ads, ad scheduling, bid adjustments, conversion data, time zones, marketing strategies summary
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    6 分
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