PMax Reality, AI Objectivity & GA4 Triggers
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PMax Reality, AI Objectivity & GA4 Triggers
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In this new episode of In Search Of, Dan Barker and Wikimotive Co-Founder Zach Billings sit down with George Nenni, Founder of Generations Digital and one of automotive retail's leading digital minds. Together, they unpack the myths, metrics, and realities behind Google Performance Max, GA4 reporting, and the growing influence of AI in automotive marketing.Why Watch
- Understand what PMax really is — and why Google's "Happy Meal" approach is costing dealers money
- Learn how to identify bot traffic and fake conversions in GA4
- See what triggers actually reveal shopping behavior vs. vanity clicks
- Get the facts on AI-driven traffic and how much impact ChatGPT and Gemini really have
- Hear practical advice for holding vendors accountable and cutting wasted ad spend
00:00 – Introductions
01:35 – Background: Dealer Specialties → Generations Digital
05:35 – Demystifying digital
07:35 – GA4 light bulb: UTMs + triggers
11:35 – Visual reporting, quick context
14:05 – Vendor accountability & prep
17:35 – Bot traffic signals (incl. PMax)
22:35 – Where PMax helps: VLAs, Maps
26:35 – Budget sanity: paid search ranges
29:35 – PMax defined ("Happy Meal")
35:35 – CPC swings & weekly tuning
39:05 – AI + SEO reality today
42:35 – Traffic ratios: Google/Bing/ChatGPT
47:05 – Informational vs transactional SEO
49:35 – Practical AI uses (BDC, service, content)
52:05 – Rapid Fire
53:05 – Next 6–9 months focus
53:35 – Where to find George About In Search Of
A candid, data-driven podcast for dealership leaders and marketers who want clarity — not hype.
Each episode features conversations with industry experts who cut through the noise and uncover the truths shaping modern automotive retail.
Subscribe to stay informed on SEO, AI, analytics, and accountability in automotive marketing.
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