What if the story you’re most afraid to tell is the one that holds the key to healing—not just for you, but for others too?

Allison Lane has built a career helping authors, leaders, and everyday truth-tellers shape their stories and bring their messages into the world. A story strategist and messaging expert with a background in big-brand marketing, she now guides people through the vulnerable, transformative work of telling the truth—on the page and beyond.

But behind her sharp strategic mind and no-fluff approach is a life shaped by experiences that would leave most people asking, “How did you survive that?”

In this episode of I Don’t Know How You Do It, we talk about what it really means to own your voice—from the stories that shimmer in shame to the ones that help others heal. Allison shares her personal journey from surviving a traumatic childhood to building a thriving business helping others share their expertise and write their books.

Whether you're wondering how to tell your story, navigating shame from the past, or dreaming of writing a memoir or launching a message-driven career, this conversation offers wisdom, hope, and clarity.

You'll learn:

• Why shame simmers in secrecy—and what happens when we say it out loud
• What resilience really looks like (hint: it’s not about being tough)
• How to move from surviving to shaping a message that makes an impact
• Why your “obvious” story might be exactly what someone else needs to hear
• The difference between surviving and healing—and how storytelling can be the bridge
• What to do if you want to write a book or tell your story but don’t know where to begin

Learn more about Allison:

Website
LinkedIn
YouTube
Facebook
Instagram

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Order Jessica's memoir, Breath Taking: A Memoir of Family, Dreams, and Broken Genes

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Music credit: Limitless by Bells