There's a word we've been using wrong. And it's been costing us.

Professional. We've confused it with palatable. With inoffensive. With content so carefully neutral it could've been written by a committee of people who've never met you — and an audience that scrolls right past because nothing in it feels like it came from a living person.

A recent Rolling Stone piece put a number on what I've been saying for years: 73% of people say their trust in a brand increases when it authentically reflects culture. Nearly three quarters of your potential clients are actively looking for something real. And most personal brands are out there publishing content so sanitised it's become invisible.

In this episode, I'm using that article as a jumping-off point — and then I'm going somewhere the article doesn't.

We're talking about the pattern that plays out slowly and invisibly when a founder trades her real voice for a market-safe version of it. The difference between voice clarity and performed authenticity — and why one converts and the other doesn't. The moment I stopped filtering myself and what actually changed when I did. And three specific, practical moves you can make this week to start building something that sounds like you and no one else.

Because the only personal brand that can't be copied is the one that actually sounds like you.

This one's for the woman who's been hiding behind professionalism as a reason not to fully show up. We're dismantling that today.

Article: https://www.rollingstone.com/culture-council/articles/why-playing-safe-is-killing-personal-brands-in-2026-1235560427/

Challenge: https://geminicreativestudio.com.au/challenge

You can find more about Gemini Creative

On Instagram: https://www.instagram.com/its.geminiloren

Website: www.geminicreativestudio.com.au

Join the Own Too Much Challenge: https://geminicreativestudio.com.au/challenge

Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6

DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:

If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. ⁠Click here to subscribe on Spotify⁠ and ⁠Click here to subscribe on Apple Podcasts⁠. AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is ⁠click here to review⁠, click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!

You think anti‑beige branding is about using hot pink instead of beige? Cute. But you're missing the point.

In this episode, I'm getting real about why "bold" isn't just a vibe – it's a business strategy. I'll show you how the right visual identity directly impacts your pricing, your client attraction, and your bottom line. Plus the specific ways beige is silently killing your revenue (and what to do about it).

Yes, we'll talk about colour. But more importantly, we'll talk about cash.

Topics covered:

• Why "pretty" without positioning is just decoration

• The 0.5‑second revenue test (and why you're probably failing it)

• How premium brands use bold to justify premium prices

• Real numbers: what happened when my clients went from beige to bold

Listen now. 💰

You can find more about Gemini Creative

On Instagram: https://www.instagram.com/its.geminiloren

Website: www.geminicreativestudio.com.au

Join the Own Too Much Challenge: https://geminicreativestudio.com.au/challenge

Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6

DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:

If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. ⁠Click here to subscribe on Spotify⁠ and ⁠Click here to subscribe on Apple Podcasts⁠. AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is ⁠click here to review⁠, click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!

"Be professional." You've heard it a thousand times. From bosses, from clients, from your own inner critic. But who actually decided what "professional" looks like? And why does it always mean smaller, quieter, beiger – for women?

In this episode, I dismantle the myth of "professionalism" and call out the branding industry for selling you a cage disguised as a dress code. You'll learn why playing it safe is the riskiest thing you can do, and how to build a brand that's actually effective – not just "appropriate."

Spoiler: It involves swearing, colour, opinions, and taking up space.

Topics covered:

• The history of "professionalism" (and why it wasn't built for you)
• How the branding industry profits from your fear
• Real examples of "unprofessional" brands that dominate
• Your permission slip to stop playing small

Listen now. 🔥

You can find more about Gemini Creative

On Instagram: https://www.instagram.com/its.geminiloren

Website: www.geminicreativestudio.com.au

Join the Own Too Much Challenge: https://geminicreativestudio.com.au/challenge

Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6

DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:

If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. ⁠Click here to subscribe on Spotify⁠ and ⁠Click here to subscribe on Apple Podcasts⁠. AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is ⁠click here to review⁠, click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!

You started a business to make money, be your own boss, maybe change the world. Nobody told you it would force you to stare into the mirror and deal with all the shit you've been hiding.

In this episode, I get real about the identity work that happens before the logo, before the launch, before the first sale. The parts of you that get triggered. The stories you tell yourself. The "too much" you've been apologising for.

Because here's the truth: your business won't outgrow you. If you're playing small, your business plays small. If you're hiding, your brand hides.

This is the conversation nobody's having. Let's have it.

Topics covered:

• Why identity work isn't "fluff" – it's strategy

• How your wounds show up in your pricing, visibility, and offers

• The moment I realised my business was a mirror

• Practical steps to start building yourself (so your brand can follow)

Listen now. 🔥

You can find more about Gemini Creative

On Instagram: https://www.instagram.com/its.geminiloren

Website: www.geminicreativestudio.com.au

Join the Own Too Much Challenge: https://geminicreativestudio.com.au/challenge

Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6

DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:

If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. ⁠Click here to subscribe on Spotify⁠ and ⁠Click here to subscribe on Apple Podcasts⁠. AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is ⁠click here to review⁠, click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!

You think your brand is stuck? Good. That's where I started too.

In this episode, I tell the story nobody asked for: how I built a "successful" brand – waiting list, great clients, the whole shiny package – and then burned it all the fuck down. Why? Because I was beige. And beige was killing me.

You'll hear the messy, vulnerable truth about playing small, performing "professional," and the moment I finally said "enough."

If you've ever felt like your brand doesn't match who you actually are, this one's for you.

Topics covered:

• The lie of "successful on paper"

• Why I kept softening my edges (and what it cost me)

• The exact moment I decided to burn it down

• What rose from the ashes (hint: Own Your Too Much)

Listen now. 🔥

You can find more about Gemini Creative

On Instagram: https://www.instagram.com/its.geminiloren

Website: www.geminicreativestudio.com.au

Join the Own Too Much Challenge: https://geminicreativestudio.com.au/challenge

Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6

DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:

If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. ⁠Click here to subscribe on Spotify⁠ and ⁠Click here to subscribe on Apple Podcasts⁠. AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is ⁠click here to review⁠, click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!

I did something bold on April Fools Day. I told the internet I was quitting branding to become a "mattress actress." The link in my bio went to a fake landing page. The engagement was insane. The DMs were chaotic.

And I got zero sales.

In this episode, I'm unpacking the whole experiment. What worked, what didn't, and why I'd do it again in a heartbeat.

You'll learn:

• Why engagement doesn't always equal conversion

• The difference between a joke and a funnel

• How to take risks without burning your brand

• Why "failing boldly" is better than "succeeding quietly"

If you've ever been scared to post something "too much," this one's for you.

Mentioned in this episode:

• The April Fools post that went… somewhere

• My very last-minute, 11pm planning session

• The landing page that made people laugh (but not buy)

Ready to stop hiding and start owning your too much?

https://geminicreativestudio.com.au/challenge

Join the challenge

You can find more about Gemini Creative

On Instagram: https://www.instagram.com/its.geminiloren

Website: www.geminicreativestudio.com.au

Join my 3-Day Brand Chaos to Cult Status Challenge Here: https://geminicreativestudio.myflodesk.com/3-day-challenge

Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6

DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:

If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. ⁠Click here to subscribe on Spotify⁠ and ⁠Click here to subscribe on Apple Podcasts⁠. AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is ⁠click here to review⁠, click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!

This week Loren goes behind the scenes and talks about what it was like working with Laura and Emma from My Mummy in Branding Mastery. She talks about the lessons learnt and what she is looking forward to in the future of Gemini Creative.

Links mentioned:

https://geminicreativestudio.com.au/challenge

https://mymummy.com.au/sales-mastery

You can find more about Gemini Creative

On Instagram: https://www.instagram.com/its.geminiloren

Website: www.geminicreativestudio.com.au

Join my 3-Day Brand Chaos to Cult Status Challenge Here: https://geminicreativestudio.myflodesk.com/3-day-challenge

Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6

DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:

If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. ⁠Click here to subscribe on Spotify⁠ and ⁠Click here to subscribe on Apple Podcasts⁠. AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is ⁠click here to review⁠, click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!

What if "professionalism" isn't the key to success—but the thing holding you back?

In this episode, I'm dismantling the lie that's kept female entrepreneurs small, quiet, and forgettable for decades. We're talking about where "professionalism" came from (spoiler: it wasn't built for us), what it's costing you (money, energy, and your dream clients), and what actually works instead.

If you've ever been told to "tone it down," "be more professional," or "soften your messaging," this episode is for you.

RESOURCES MENTIONED:

🔥 Own Your Too Much Challenge – 5 days, live coaching, workbook, and a community of women doing the same work. Join here: https://geminicreativestudio.com.au/challenge

You can find more about Gemini Creative

On Instagram: https://www.instagram.com/its.geminiloren

Website: www.geminicreativestudio.com.au

Join my 3-Day Brand Chaos to Cult Status Challenge Here: https://geminicreativestudio.myflodesk.com/3-day-challenge

Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6

DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:

If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. ⁠Click here to subscribe on Spotify⁠ and ⁠Click here to subscribe on Apple Podcasts⁠. AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is ⁠click here to review⁠, click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!