86: The Branding Industry Lied to You About What 'Professional' Means
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"Be professional." You've heard it a thousand times. From bosses, from clients, from your own inner critic. But who actually decided what "professional" looks like? And why does it always mean smaller, quieter, beiger – for women?
In this episode, I dismantle the myth of "professionalism" and call out the branding industry for selling you a cage disguised as a dress code. You'll learn why playing it safe is the riskiest thing you can do, and how to build a brand that's actually effective – not just "appropriate."
Spoiler: It involves swearing, colour, opinions, and taking up space.
Topics covered:
- The history of "professionalism" (and why it wasn't built for you)
- How the branding industry profits from your fear
- Real examples of "unprofessional" brands that dominate
- Your permission slip to stop playing small
Listen now. 🔥
You can find more about Gemini Creative
On Instagram: https://www.instagram.com/its.geminiloren
Website: www.geminicreativestudio.com.au
Join the Own Too Much Challenge: https://geminicreativestudio.com.au/challenge
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