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What does it really mean to travel sustainably? For many destinations, the term has become little more than a marketing label or a tool for greenwashing. In this episode of Signal Shift, Raakhee and Sue sit down with Todd Montgomery, a leading expert and founder of the OSU Sustainable Tourism Lab.

Discover the real-world impacts of over-tourism, from local protests in Venice to residents being priced out of their homes in Hawaii. We explore the "destination life cycle" and the surprising truth behind what makes a community truly sustainable. Todd shares powerful insights on why our travel dollars matter and offers actionable advice on how to be a more responsible tourist.

For travelers who want to make better choices, this conversation is a guide to rethinking how and where you spend your money, why local ownership matters, and how empathy can transform your impact on the places you visit. If you’re serious about traveling responsibly and protecting the future of the destinations you love, this episode offers practical insight and a hopeful path forward.

References available on the Episode Webpage

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