Matt and Anne break down the real difference between a startup and a lifestyle business. Matt shares how ChipBot evolved from 110% startup grind to a sustainable, founder-led company—and why effort, not just capital, defines the startup mindset. They discuss growth pressure, investor expectations, personal sacrifices, and even how companies like OpenAI are still startups despite their size. If you’ve ever wondered what kind of business you’re building (or want to build), this episode will give you clarity and perspective.

🚨 Stuff You’ll Want to Remember:

• “Startups are growth at all costs. Lifestyle businesses are growth by choice.” — Matt Lo
• “I started ChipBot knowing I wasn’t strapping a rocket to my back.” — Matt Lo
• “It’s wild to think OpenAI is still a startup—thousands of employees, billions in revenue—but still growth at all cost.” — Anne
• “A lifestyle business is a reflection of the founder. It moves as you move.” — Matt Lo
• “Startups are painful. Very painful.” — Matt Lo

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

Anne and Matt sit down with Katherine Sorensen — entrepreneur, recovery advocate, and founder of multiple multimillion-dollar behavioral health facilities — for a raw and deeply human conversation about transformation, faith, and building purpose-driven success from rock bottom.

Katherine opens up about her journey from a double life in high school, to addiction and self-destruction, to discovering faith, recovery, and eventually founding Laguna Shores Behavioral Health in California. Together, the trio explores what it really means to do “the work,” how pain becomes purpose, and why real success comes from building a life you no longer need to escape.

🚨 Stuff You’ll Want to Remember:

• "I pray every morning, 'God, just let me help one person today.' H-O-P-E — Help One Person Everyday." — Katherine
• "Addiction isn't about quantity — it's about obsession." — Katherine
• "You can't just get sober. You have to build a life you no longer want to escape." — Katherine
• "More income equals more impact — but proximity is power." — Katherine
• "I always try to be the B-player in the room because that's where you grow the fastest." — Matt
• "You have to find your A-players — the ones who feed you, not just take from you." — Anne
• "You have to be desperate enough to change your life." — Katherine

📡 Where to Find Us:

• Katherine → Laguna Shores Recovery
• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

Matt admits he could never work for anyone else — the moment he’s told to “just agree,” he checks out. That sparks a debate with Anne about ownership, leadership, and how every company mirrors its founder’s effort. Anne shares how her best collaborations click when people stay in their “working genius,” while Matt explains why a team without a captain can’t steer anywhere.

The two dive into Anne’s pause on Ten to Launch, the struggle of bandwidth across multiple ventures, and why consulting can quietly delay your vision by years. From AI’s role in agencies to the myth of “hands-off” businesses, they unpack what it really takes to grow something that doesn’t fall apart the second you look away.

🚨 Stuff You’ll Want to Remember:

• “The company you run reflects your behavior — if you half-ass it, everyone else will too.” – Matt
• “It’s all about finding good people who match your energy and work within their gifts.” – Anne
• “You can have a great team, but without a captain, it doesn’t work.” – Matt
• “We’re moonlighting hardcore — every founder knows that stretch.” – Anne
• “If you walk away from a startup too early, it always goes down.” – Matt
• “We built Ten to Launch for the future, but bandwidth is everything.” – Anne
• “AI isn’t taking jobs — bad adaptation is.” – Matt
• “You still need a robot wrangler — someone connecting all the dots between people and AI.” – Anne
• “Consulting feels safe, but it delays your vision by five to ten years.” – Matt
• “Sometimes, revenue today is the very thing holding you back from the future you want.” – Matt

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn