We sit down with marketing strategist and podcast host Kristi Mitchell, whose journey from corporate burnout to seven years of thriving entrepreneurship is anything but ordinary. Kristi opens up about her rocky exit from corporate life, the unexpected push from her husband that reignited her business, and the uncomfortable-but-transformative leap into full-time ownership.

We get into the messy reality of early clients, learning to trust yourself, surviving (and evolving through) a pandemic, and why “living in the gray” might be the most powerful skill a founder can build. Kristi shares how she shifted from doing all the marketing “things” to helping founders fall in love with marketing — by embracing authenticity, clarity, and a whole lot of inner work.

From boundaries and burnout to inbound strategies and personal evolution, this conversation is packed with insights on building a business and a self you’re proud of. And yes… Anne and Kristi absolutely go all-in on the fraud-filled world of SEO.

🚨 Stuff You’ll Want to Remember:

• “You have to get comfortable in the gray — that’s business ownership.” — Kristi Mitchell
• “Marketing starts working the moment you stop forcing it.” — Kristi Mitchell
• “People do business with people. Just be yourself.” — Kristi Mitchell

📡 Where to Find Us

• Kristi → UNF*DGE Your Marketing Podcast
• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn