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#200: Al Elliott is a podcast host, mentor, business leader and friend. Al and I explore how I transitioned from a lawyer to a career coach, the three stages of creating a business, and the lessons I’ve learnt from a year of self-employment.

What you’ll learn

• [03:40] How I transitioned from a lawyer to a career coach.
  [06:38] What it feels like to leave a career you’ve been doing your whole life.
  [11:33] Advice for people who are starting a new business.
  [15:52] The problem with having too many options.
  [22:28] Mentoring university students.
  [23:56] How to find the right niche for you.
  [26:30] How ChatGPT can help you find the perfect career.
  [28:44] The thought process you need to follow to find a well paid niche.
  [34:03] How to know if you’ll enjoy your career.
  [37:12] When you start a business should you enjoy it?
  [41:22] The difference between doing what you love and loving what you do.
  [44:56] The difference between a lifestyle business and a scalable business.
  [48:18] The type of people that are successful at building a scalable business.
  [50:07] The different motivations people have for starting a business.
  [52:49] How long it takes for a business to start making money.
  [56:36] How to validate a business idea.
  [59:32] Steps you can take to learn about what the market wants.
  [1:04:53] The three stages of business.
  [1:10:25] The type of people that are good at starting a business.
  [1:13:10] How to increase the number of conversions an email campaign has.
  [1:16:10] How to convert a conversation to an offer.
  [1:21:30] The experimentation phase of starting a business.
  [1:23:49] Lessons learned from starting a business.
  [1:27:53] How to use ChatGPT to practice conversations.
  [1:30:22] A review of what I’ve done in the last year for my business.
  [1:35:44] What I’m excited about and what I’m scared about.
  [1:39:37] The opportunities that come through networking.

Resources mentioned in this episode
Please note that some of these are affiliate links and we may get a commission in the event that you make a purchase. This helps us cover expenses and is at no additional cost to you.

• Episode 178: How to keep mentally fit, move from surviving to thriving and avoid burnout - with Al and Leanne Elliott of Truth, Lies and Workplace Culture
• Samaritans
• University of Westminster mentoring
• My First Million Podcast
• The Millionaire Fastlane, MJ De Marco
• Unscripted, MJ De Marco
• Chris Cardell
• The Mom Test, Rob Fitzpatrick
• Ask, Ryan Levesque
• Smart Passive Income
• $100M Offers, Alex Hormozi

For the show notes for this episode, including a full transcript and links to all the resources mentioned, visit: