As president and chief executive officer, LT is focused on growing U.S. Cellular’s business and positioning the company for future success. He is highly customer and associate focused and is committed to U.S. Cellular’s culture of providing an exceptional wireless experience for customers. He is also on the board of directors of both TDS (U.S. Cellular’s parent company) and U.S. Cellular.

LT joined U.S. Cellular as president and CEO in July 2020, bringing 15+ years of experience in the wireless industry, including more than 10 years at AT&T, where he held roles as chief financial officer of AT&T Business Solutions, senior vice president of AT&T Small Business Solutions, and his most recent position as CEO of AT&T Mexico.

Prior to his career at AT&T, LT was chief operating officer at IPcelerate, Inc., and he began his career at Bain & Company, leading several high impact assignments related to operational redesign and cost structure. He also completed four and a half years with the U.S. Marine Corps, earning the rank of Captain and serving as a telecommunications operations officer in San Diego, Calif., and a communications officer in Southeast Asia.

LT earned bachelor’s degrees in business administration and marketing from Texas A&M University in College Station, Texas and a master's degree in business administration from Harvard Business School in Boston, Mass. He lives in the Chicago area with his wife and two children.

Resources:

• Laurent Therivel on LinkedIn
• A New Way of Working: On Purpose for a Purpose
• USCellular.com
• Kristin Deutmeyer — Heidrick
• Kristin Deutmeyer — LinkedIn

Follow or subscribe to On the Horizon with Kristin Deutmeyer on your favorite podcast listening platform!

Successful CMOs are authentic general managers who integrate the power of art, technology and science to build brands, fuel the business and build platforms for sustainable competitive advantage.

About Raja Rajamannar

Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company's healthcare business. He also serves as president of the World Federation of Advertisers. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Recognized by Adweek as one of the industry's most tech-savvy CMOs, Raja has been lauded among the top 5 World's Most Influential CMOs by Forbes, top 10 World's Most Innovative CMOs by Business Insider; Global Marketer of the Year by the World Federation of Advertisers, and the Marketer of the Year by the ANA Educational Foundation in 2019. His work has been featured by Harvard Business School and Yale School of management case studies, and taught at more than 40 top management schools around the world. Raja graduated in chemical engineering from the College of Technology at Osmania University and did his postgraduate work at the Indian Institute of Management, Bangalore.

Resources:

• Quantum Marketing - Mastering the New Marketing Mindset for Tomorrow's Consumers
• MasterCard.com
• Kristin Deutmeyer — Heidrick
• Kristin Deutmeyer — LinkedIn

Follow or subscribe to On the Horizon with Kristin Deutmeyer on your favorite podcast listening platform!

Rapidly changing technologies, including artificial intelligence, augmented reality, wearables, blockchain and 5G connectivity  are creating a massive paradigm shift and changing everything we know about marketing.

About Raja Rajamannar

Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company's healthcare business. He also serves as president of the World Federation of Advertisers. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Recognized by Adweek as one of the industry's most tech-savvy CMOs, Raja has been lauded among the top 5 World's Most Influential CMOs by Forbes, top 10 World's Most Innovative CMOs by Business Insider; Global Marketer of the Year by the World Federation of Advertisers, and the Marketer of the Year by the ANA Educational Foundation in 2019. His work has been featured by Harvard Business School and Yale School of management case studies, and taught at more than 40 top management schools around the world. Raja graduated in chemical engineering from the College of Technology at Osmania University and did his postgraduate work at the Indian Institute of Management, Bangalore.

Resources:

• Quantum Marketing - Mastering the New Marketing Mindset for Tomorrow's Consumers
• MasterCard.com
• Kristin Deutmeyer — Heidrick
• Kristin Deutmeyer — LinkedIn

Follow or subscribe to On the Horizon with Kristin Deutmeyer on your favorite podcast listening platform!