In this episode of the Off The Tools Podcast, Wayne Bettess and Andy Jones introduce something brand new from Off The Tools:

The 90 Day Forge.

This is not just another online course.

The 90 Day Forge is a hands-on, 90-day programme built specifically for plumbing and heating business owners who want to finally get the foundations of their business in place.

Over 12 weeks, Wayne and Andy will work with a limited group of heating business owners to help them understand their numbers, price for profit, build proper quoting systems, collect more reviews, improve marketing, set up CRM automation, create recurring revenue, strengthen their systems and step properly into the role of business owner.

This episode explains what The Forge is, who it is for, how it works, and why it has been built to be fast, focused and practical.

Inside this episode, we cover:

• What The 90 Day Forge is

• Why the word “Forge” matters

• Why change requires pressure, heat and action

• Why January is the perfect time to reset your business

• Why the programme is limited to 20 places

• How the 12-week structure works

• Why this is hands-on, not just passive learning

• How Pricing Lion helps you understand your numbers

• Why Quote Lion is a key part of the programme

• How Review Lion helps build trust and social proof

• How Sales Lion helps automate the customer journey

• Why recurring revenue and care plans matter

• How systems, time and team shape the business

• Why the final stage focuses on KPIs and the next 90 days

The Forge is designed for heating business owners who are tired of winging it and want to build their business properly.

Whether you are new to Off The Tools, already in the Alliance, or feel like your business needs a serious reset, this programme is designed to give you structure, accountability and practical implementation.

This is not about watching videos and hoping something changes.

This is about getting in the trenches, building the tools, setting up the systems and walking away after 90 days with stronger foundations in place.

The first cohort of The 90 Day Forge launches in January, with only 20 places available.

Join the waiting list here:
https://offthetools.co.uk/90dayforge

Most tradesmen do not fail because they are bad at the trade.

They struggle because the foundations of the business are missing.

The 90 Day Forge is built to help heating business owners put those foundations in place — pricing, quoting, reviews, CRM, systems, recurring revenue, KPIs and the business owner mindset.

Ninety days. Two live sessions a week. Built with you, not just taught at you.

Join The Waiting ListKey Takeaway

n this episode of the Off The Tools Podcast, Wayne Bettess and Andy Jones tackle a subject every trade business owner needs to hear right now:

rising fuel prices and why you must stop absorbing business costs yourself.

With diesel prices pushing towards and beyond £2 per litre in some areas, the cost of running vans, engineers, tools, materials, deliveries and day-to-day operations is climbing fast. But far too many tradesmen are still trying to keep customers happy by taking the hit themselves.

Wayne and Andy explain why that mindset is dangerous.

If your costs go up and your prices stay the same, your profit is the thing that disappears.

Inside this episode, we cover:

• Why rising fuel costs must be passed on to the customer

• Why absorbing extra costs damages your profit

• How one van can quietly cost thousands more per year

• Why business costs must be built into your pricing

• Why “I don’t want to upset the customer” is poor business thinking

• How job management and quoting software help lock in proper pricing

• Why every trade business should know its numbers

• Why annual price reviews are not enough in a fast-changing market

• How fuel prices affect the wider supply chain

• Why sole traders often miss the real cost of running a van

• Why being busy but underpriced still leaves you broke

• How the Off The Tools Pricing Calculator helps expose the real numbers

This episode is perfect for plumbers, heating engineers, electricians, builders, gas engineers and trade business owners who are feeling the squeeze from fuel, materials, labour, tax, insurance and running costs.

Because the truth is simple:

You are not there to subsidise your customers.

You are there to run a profitable, sustainable business.

Wayne and Andy also introduce The 90 Day Forge, the new Off The Tools programme launching in January. This is an intense 90-day programme designed to help heating business owners build stronger foundations, understand their pricing, implement systems, improve quoting, collect reviews, build better customer journeys and step properly into the role of business owner.

When fuel prices rise, material prices rise, supply chains rise and operating costs rise, your prices need to rise too.

Otherwise, you are not protecting your customers.

You are simply taking money out of your own pocket to keep everyone else comfortable.

Key Takeaway

In this episode of the Off The Tools Podcast, Wayne Bettess and Andy Jones tackle a mindset that holds far too many tradesmen back:

victim mentality.

From blaming cheap competitors, the economy, customers, VAT, tax, accountants, staff, lead platforms and “the race to the bottom”, too many trade business owners give away their power instead of taking ownership of the business they are building.

Wayne and Andy break down why it is only a race to the bottom if you choose to run in that race — and why the real opportunity in 2026 is to compete on value, not just price.

They discuss why customers are willing to pay more when the experience around the job is better: faster communication, proper booking confirmations, on-the-way messages, clear pricing, good software, strong reviews, professional branding and a business that feels reliable from start to finish.

Inside this episode, we cover:

• Why “race to the bottom” is often an excuse

• Why cheap competitors are not your real problem

• How to compete on value instead of price

• Why customers pay more for a better experience

• Why answering the phone and communicating properly matters

• How victim mentality shows up in pricing, VAT, tax and staffing

• Why blaming customers keeps tradesmen stuck

• Why your current customers may not be your future customers

• How better systems and software help you charge more

• Why business owners need to think like problem solvers

• Why surrounding yourself with the right people changes your standards

• Book recommendations for mindset, ownership and resilience

This episode is perfect for plumbers, heating engineers, electricians, builders, gas engineers and trade business owners who feel frustrated with the market, pricing, customers or competition — but know deep down they need to take more ownership.

Because the truth is, two businesses in the same town, doing the same trade, in the same economy, can get completely different results.

The difference is usually mindset, standards, systems and the willingness to take responsibility.

It is only a race to the bottom if you choose to compete at the bottom.

Stop blaming the market, the customers, the government, the accountant, the competition or the economy.

Take ownership, build more value, improve the customer experience, charge properly, and surround yourself with people who are moving forward — not moaning from the sidelines.

Key Takeaway