Inside the life of the Arizona's Family 3TV reporter —and what really happens behind the scenes.

Jaime Cerreta is more than a familiar face on Arizona’s morning news—she’s a storyteller with deep roots in the Valley and a heart that breaks wide open for her community. In this raw and honest episode of Off Deadline, Jaime joins Melissa DiGianfilippo to talk about the human side of journalism: the emotional weight of breaking tragic news, the unexpected power of hugs, and the connection she feels to viewers she may never meet.

From her early days in local news to becoming one of Arizona’s most recognizable and beloved anchors on 3TV, Jaime shares how she holds space for grief, joy, and everything in between. They also talk about what’s changed in media over the years, how journalists handle negativity, and the beautiful chaos of covering real life.

Whether you’re a fan of local news, someone chasing truth through storytelling, or just want to feel something deeply human—this episode is for you.

🎧 Topics include:

The hardest day Jaime ever had on-air

Her emotional “Why” behind every story

The responsibility of being a trusted voice

How TV news is evolving behind the scenes

The healing power of community

The unseen toll of showing up every day

📍 Follow Jaime on Instagram: @cerretanews and @JaimesLocalLove
🎙 Produced by Proof Publicity. Follow on Instagram @proofpublicity

Off Deadline host Melissa DiGianfilippo, Founder and CEO of Proof Publicity, creates a rare safe space where top journalists drop their professional guard to share the moments that changed everything—the ethical crossroads that kept them awake, the sources that surprised them, and the victories no one will ever write about. From hilarious disasters to heart-stopping close calls, these intimate conversations reveal the behind-the-scenes chaos and unforgettable experiences that never made it into their reporting. If you've ever wondered what it really takes to be a storyteller in our chaotic world, Off Deadline delivers the raw, unfiltered truth behind journalism's most compelling voices.

Tune in every Tuesday for new episodes!