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Emma Slade Edmondson & Melissa Legarda on Friendship, Identity, and Building Goodfor Through Radical Honesty

On You’re Invited, host interviews Emma Slade Edmondson—author, strategist, TEDx speaker, and co-founder of Goodfor—alongside her friend, creative partner, and co-founder Melissa Legarda, a journalist and podcast producer. They share how they first met in 2019 through a mutual friend on a campaign shoot, quickly built trust, and later deepened their bond through conversations in Paris that led to creating Goodfor, a purpose-driven storytelling house and conscious marketing consultancy producing podcasts, events, campaigns, and cultural consultancy. They discuss identity, mixedness, cultural fluency, workplace harm in creative industries, and how radical honesty, transparent communication, appreciation, and written agreements help them avoid resentment, resolve conflict, and support each other. Emma explains her children’s book Mixed and their evolving views on belonging, safety, and community.

00:00 Meet Emma and Melissa

01:09 How They First Met

02:12 Creative Chemistry on Set

04:25 From Shoots to Goodfor

09:23 What Goodfor Actually Does

11:52 Friendship to Business Partners

13:22 Workplace Trauma and Safety

17:14 Radical Honesty Playbook

22:13 Contracts and Conflict Tools

25:57 Showing Up for Each Other

28:32 Community Is Inconvenience

29:07 Why Mixed Was Written

32:53 Belonging And Identity

37:20 Travel Climate Responsibility

39:00 Race Talks With Mom

43:24 Learning From Each Other

50:02 Safety Vulnerability Belonging

52:04 Final Word And Thanks

On Of Course You’re Invited, host speaks with Mam Sham founders Maria Georgiou and Rhiannon Butler, childhood friends since age 11 who grew a London supper club into a creative storytelling studio spanning events, food, design and film, known for immersive, narrative-led experiences and using packaging and physical design as storytelling tools. They discuss meeting at secondary school, building their bond through shared humor and creativity, and how “play” became central to their process and a practical tool during stressful client moments. They trace early career detours through art-world and hospitality jobs, lessons from years of graft, and key moments in learning pricing and negotiation with brands. They explain the shift to positioning Mam Sham as a studio offering cohesive storytelling across media, critique content-farming brand events, and describe partnering with Asahi to support their existing supper club.

00:00 Welcome and Introductions

01:21 Meeting at Age 11

06:30 Childhood Fears and Sleepovers

08:21 Early Creative Collaboration

12:47 The Power of Play

16:41 Finding Courage to Start

18:11 First Paid Gig

20:46 The Graft and Growth

21:30 Learning to Negotiate

25:20 Social Media vs Events

28:21 Becoming a Storytelling Studio

32:25 Creating Authentic Brand Events

34:38 Brands Back Creatives

36:19 Why Events Feel Same

37:01 Mini Eggs Satire

38:21 Funding Community Events

38:33 Asahi Supper Club Win

40:09 Studio Storytelling Dreams

43:25 Pricing Confidence Advice

46:25 Imposter Syndrome Pitch

48:16 Confidence Perception Trap

51:20 Friendship Builds Confidence

54:58 Brazil Spider Survival

58:58 Gratitude And Goodbye

Vanessa

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OFC, You're Invited

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OFC You’re Invited, welcomes entrepreneur, coach, and former founder of SHFT Agency (exited in 2025) Chloë Downs, joined by her cousin Georgina Billings, an artist representative managing street artists and working to make the space more inclusive. They share how growing up as first cousins in South London felt like being siblings, recalling childhood adventures, family traditions, and how early exposure to art and open conversations built confidence and independence with a strong family safety net. They discuss trust, communication, and handling difficult conversations, noting differences between work and personal relationships, and how they maintain closeness even when living abroad. They reflect on identity beyond labels like “entrepreneur” or “mum,” exchange gratitude, and highlight Georgina’s earlier brand Idyllic Youth and Chloe’s caring nature beneath a tough exterior.

00:00 Welcome and Guests

00:26 Cousins Like Sisters

01:17 Georgina’s Art Career

02:25 Early Memories and Nicknames

04:10 South London Childhood Joy

06:36 Confidence From Upbringing

07:54 Independence and Family Trust

11:45 Building Trust With Kids

13:37 Open Talks and Boundaries

15:46 Family Dinner Table Test

17:20 Staying Close Long Distance

21:15 Leadership and Advice Roles

22:23 Support System Into Adulthood

26:44 Identity Beyond Work Labels

29:29 Consistency Across Settings

31:44 Radical Honesty and Accountability

34:49 Handling Hard Conversations

35:47 Directness And Misread Rudeness

37:01 Friend Groups And Avoiding Confrontation

38:27 Work Negotiation Builds Confidence

41:21 Why Personal Talks Hurt More

44:09 Misunderstandings And Clearing The Air

45:05 Making Time For Friends

46:57 Gratitude Segment Begins

47:53 Shared Memories And Growing Up

52:21 Auntie Role And Family Bond

56:41 Hidden Sides And Past Hustles

01:01:14 Final Word Game And Wrap Up

Vanessa

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OFC, You're Invited

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Brotherhood, Business & Vulnerability: Kieran Hughes and Eugene Patterson on 18 Years of Friendship

Vanessa Maria hosts “You’re Invited” with guests and best friends Kieran Hughes—founder of Trap House and 3QUENCY, a cultural agency that has worked with brands like Spotify and Dr. Martens—and Eugene Patterson, founder of Revibed Drinks sold in places like Holland & Barrett. They reflect on meeting in primary school in Erdington, how university and leaving Birmingham expanded their perspectives, and how building businesses has deepened their bond. The conversation centers on men’s vulnerability, safe spaces, panic attacks, breathwork, and the tension of societal expectations around masculinity, including the value of female friendships and learning across diverse cultures.

00:00 - Intro, guest welcome and iconic best-friend introductions

02:00 - How Kieran and Eugene first met - school days, green eyes and the rain story

03:00 - From Birmingham to uni - how their friendship deepened through new environments

06:00 - Male friendship, panic attacks and checking in beyond “I’m fine”

07:00 - “Friendship is transactional” - what makes a relationship actually deep

10:00 - Vulnerability, masculinity and why emotional safety between men matters

13:00 - Being raised by women and how that shaped the way they relate to people

16:00 - Fathers, survival mode and why this generation thinks differently about friendship

24:00 - Bell Hooks, patriarchy and the mixed messages men are given

26:00 - Nature or nurture - emotional intelligence, upbringing and why they feel ahead of the curve

29:00 - Curiosity, open-mindedness and breaking out of the Birmingham bubble

32:00 - Self-isolation, holding space and why people stay silent for too long

35:00 - Talking about suicidal feelings, supportive parents and learning how to listen

39:00 - What they thank each other for - brotherhood, belief and growing together

42:00 - Final word challenge, Cannes memories and a warm closing

Vanessa

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OFC, You're Invited

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Jasmine Douglas and Zoe Kezia on Building a Healthy Friendship Through Independence, Support, and Stability.

Jasmine and Zoe explain they met years before Babes on Waves—initially through nights out and mutual connections (including Zoe knowing Jasmine’s brother first)—with gaps in communication before reconnecting through work when Zoe assisted Jasmine’s first Babes on Waves shoot and later became her assistant. They discuss how the friendship gradually became close, why Jasmine considers it her healthiest adult friendship.

00:00 Welcome + Meet Jasmine (Babes & Waves) and Zoe

00:26 Who They Are: Careers, Modeling, and Babes & Waves Origins

01:26 How They Met: After-Party Era and Early Gaps

02:58 From Instagram to Business: The First Babes & Waves Shoot

03:48 Assistant Era: Systems, Organization, and Finding Direction

04:45 When It Became Real Friendship: Shifts, Impressions, and Ambition

06:35 Why It’s Their Healthiest Friendship: Boundaries Over Codependency

08:15 How They Support Each Other: Space, “No”s, and Virtual Coworking

10:38 Lessons Learned: Systems (Trello) + Secure Love Without Constant Contact

12:50 Attachment Styles & Trust: Independence, Abandonment Fears, and Consistency

14:50 How Friendship Shapes Your Career Confidence

15:36 Negotiating Rates, Handling Difficult Clients & Avoiding Self-Interest Advice

16:51 Friendships as Home: Triggers, Healing & Building Self-Respect

18:55 ‘You Can’t Love Someone If You Don’t Love Yourself’—Reframing the Quote

20:14 Proud Moments: Building Community, Brand Deals & ‘Flying the Plane’

22:53 Jazz on Zoe’s Glow-Up: From Admin to Red Carpets

24:58 Quick Fire Game: Compliments, Gratitude & One-Word Verdict

27:30 Closing Thoughts + The Host Gets Put in the Hot Seat Next Time

Vanessa

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OFC, You're Invited

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