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Emma Slade Edmondson & Melissa Legarda on Friendship, Identity, and Building Goodfor Through Radical Honesty

On You’re Invited, host interviews Emma Slade Edmondson—author, strategist, TEDx speaker, and co-founder of Goodfor—alongside her friend, creative partner, and co-founder Melissa Legarda, a journalist and podcast producer. They share how they first met in 2019 through a mutual friend on a campaign shoot, quickly built trust, and later deepened their bond through conversations in Paris that led to creating Goodfor, a purpose-driven storytelling house and conscious marketing consultancy producing podcasts, events, campaigns, and cultural consultancy. They discuss identity, mixedness, cultural fluency, workplace harm in creative industries, and how radical honesty, transparent communication, appreciation, and written agreements help them avoid resentment, resolve conflict, and support each other. Emma explains her children’s book Mixed and their evolving views on belonging, safety, and community.

00:00 Meet Emma and Melissa

01:09 How They First Met

02:12 Creative Chemistry on Set

04:25 From Shoots to Goodfor

09:23 What Goodfor Actually Does

11:52 Friendship to Business Partners

13:22 Workplace Trauma and Safety

17:14 Radical Honesty Playbook

22:13 Contracts and Conflict Tools

25:57 Showing Up for Each Other

28:32 Community Is Inconvenience

29:07 Why Mixed Was Written

32:53 Belonging And Identity

37:20 Travel Climate Responsibility

39:00 Race Talks With Mom

43:24 Learning From Each Other

50:02 Safety Vulnerability Belonging

52:04 Final Word And Thanks

On Of Course You’re Invited, host speaks with Mam Sham founders Maria Georgiou and Rhiannon Butler, childhood friends since age 11 who grew a London supper club into a creative storytelling studio spanning events, food, design and film, known for immersive, narrative-led experiences and using packaging and physical design as storytelling tools. They discuss meeting at secondary school, building their bond through shared humor and creativity, and how “play” became central to their process and a practical tool during stressful client moments. They trace early career detours through art-world and hospitality jobs, lessons from years of graft, and key moments in learning pricing and negotiation with brands. They explain the shift to positioning Mam Sham as a studio offering cohesive storytelling across media, critique content-farming brand events, and describe partnering with Asahi to support their existing supper club.

00:00 Welcome and Introductions

01:21 Meeting at Age 11

06:30 Childhood Fears and Sleepovers

08:21 Early Creative Collaboration

12:47 The Power of Play

16:41 Finding Courage to Start

18:11 First Paid Gig

20:46 The Graft and Growth

21:30 Learning to Negotiate

25:20 Social Media vs Events

28:21 Becoming a Storytelling Studio

32:25 Creating Authentic Brand Events

34:38 Brands Back Creatives

36:19 Why Events Feel Same

37:01 Mini Eggs Satire

38:21 Funding Community Events

38:33 Asahi Supper Club Win

40:09 Studio Storytelling Dreams

43:25 Pricing Confidence Advice

46:25 Imposter Syndrome Pitch

48:16 Confidence Perception Trap

51:20 Friendship Builds Confidence

54:58 Brazil Spider Survival

58:58 Gratitude And Goodbye

Vanessa

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OFC, You're Invited

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OFC You’re Invited, welcomes entrepreneur, coach, and former founder of SHFT Agency (exited in 2025) Chloë Downs, joined by her cousin Georgina Billings, an artist representative managing street artists and working to make the space more inclusive. They share how growing up as first cousins in South London felt like being siblings, recalling childhood adventures, family traditions, and how early exposure to art and open conversations built confidence and independence with a strong family safety net. They discuss trust, communication, and handling difficult conversations, noting differences between work and personal relationships, and how they maintain closeness even when living abroad. They reflect on identity beyond labels like “entrepreneur” or “mum,” exchange gratitude, and highlight Georgina’s earlier brand Idyllic Youth and Chloe’s caring nature beneath a tough exterior.

00:00 Welcome and Guests

00:26 Cousins Like Sisters

01:17 Georgina’s Art Career

02:25 Early Memories and Nicknames

04:10 South London Childhood Joy

06:36 Confidence From Upbringing

07:54 Independence and Family Trust

11:45 Building Trust With Kids

13:37 Open Talks and Boundaries

15:46 Family Dinner Table Test

17:20 Staying Close Long Distance

21:15 Leadership and Advice Roles

22:23 Support System Into Adulthood

26:44 Identity Beyond Work Labels

29:29 Consistency Across Settings

31:44 Radical Honesty and Accountability

34:49 Handling Hard Conversations

35:47 Directness And Misread Rudeness

37:01 Friend Groups And Avoiding Confrontation

38:27 Work Negotiation Builds Confidence

41:21 Why Personal Talks Hurt More

44:09 Misunderstandings And Clearing The Air

45:05 Making Time For Friends

46:57 Gratitude Segment Begins

47:53 Shared Memories And Growing Up

52:21 Auntie Role And Family Bond

56:41 Hidden Sides And Past Hustles

01:01:14 Final Word Game And Wrap Up

Vanessa

📩 Join the mailing list: https://vanessamaria.os.fan/mailing-list

Instagram: https://www.instagram.com/nessamariaw/

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Linkedin: https://www.linkedin.com/in/vanessamariawilson/

OFC, You're Invited

Instagram: https://www.instagram.com/ofc.urinvited/