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Emma Slade Edmondson & Melissa Legarda on Friendship, Identity, and Building Goodfor Through Radical Honesty

On You’re Invited, host interviews Emma Slade Edmondson—author, strategist, TEDx speaker, and co-founder of Goodfor—alongside her friend, creative partner, and co-founder Melissa Legarda, a journalist and podcast producer. They share how they first met in 2019 through a mutual friend on a campaign shoot, quickly built trust, and later deepened their bond through conversations in Paris that led to creating Goodfor, a purpose-driven storytelling house and conscious marketing consultancy producing podcasts, events, campaigns, and cultural consultancy. They discuss identity, mixedness, cultural fluency, workplace harm in creative industries, and how radical honesty, transparent communication, appreciation, and written agreements help them avoid resentment, resolve conflict, and support each other. Emma explains her children’s book Mixed and their evolving views on belonging, safety, and community.

00:00 Meet Emma and Melissa

01:09 How They First Met

02:12 Creative Chemistry on Set

04:25 From Shoots to Goodfor

09:23 What Goodfor Actually Does

11:52 Friendship to Business Partners

13:22 Workplace Trauma and Safety

17:14 Radical Honesty Playbook

22:13 Contracts and Conflict Tools

25:57 Showing Up for Each Other

28:32 Community Is Inconvenience

29:07 Why Mixed Was Written

32:53 Belonging And Identity

37:20 Travel Climate Responsibility

39:00 Race Talks With Mom

43:24 Learning From Each Other

50:02 Safety Vulnerability Belonging

52:04 Final Word And Thanks