In this powerful episode of STANDOUT by Notorious, host Paige Hernandez sits down with one of the most influential leaders in the mortgage industry — Phil Shoemaker, CEO of The Loan Store (TLS) — for a deep, candid, and refreshingly human conversation about leadership, culture, purpose, and the future of lending.

With nearly 30 years in the industry, Phil has lived through massive market shifts, the rise and fall of major lenders, the grit of building Caliber from the ground up, and the explosive growth of HomePoint. But today’s conversation goes far beyond resumes and industry accolades. Phil opens up about what truly shaped him as a leader — the cultural shifts that pushed him away from corporate environments, the burnout cycles he refused to repeat, and the personal realizations that inspired him to build TLS differently.

At TLS, culture isn’t a buzzword — it’s the blueprint. Phil unpacks the now-famous “No Asshole Policy”, how it came to be, and why it has become a non-negotiable foundation for the company. He shares how TLS is structured with patient capital, long-term vision, and a commitment to spreading wealth and opportunity company-wide — not just to executives at the top. From equity participation for employees, to leadership development led by Rod Hairston, to initiatives focused on mental, physical, and financial health, TLS is proving that a mortgage company can be profitable and deeply human-centered.

Phil also gets real about gender dynamics in lending, sharing personal reflections about women in leadership, the barriers they face, and how the industry can — and must — evolve. His stories about his own wife’s career trajectory hit home for so many women who step away to raise children, only to re-enter the workforce feeling years behind.

The episode dives into: What inspired Phil to build TLS from scratch Why empowering leadership beats fear-based leadership every time The hidden costs of hustle culture and how COVID changed everything TLS’s incredible 38-acre property in Texas — and why physical connection still matters

The origin of the upcoming Notorious women’s retreat: “Burn the Business Plan” How somatic work, personal development, and subconscious rewiring play into success Why purpose — not profit — must be the true north

This is one of the most honest and insightful conversations we’ve had on STANDOUT.

Whether you're in mortgage, entrepreneurship, or simply someone craving healthier leadership and purpose-driven work, this episode will speak to your soul.

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In this powerful episode of STANDOUT by Notorious WMN, Paige Hernandez sits down with Corrina Carter, Founder & CEO of CMS Mortgage, to share one of the most honest, raw, and inspiring business journeys you’ll hear in the mortgage and entrepreneurship space.

After being fired as a single mom with two kids and no backup plan, Corrina rebuilt her life from the couch of uncertainty to leading a company now operating in 27+ states with more than 160 team members.

She opens up about the early years of survival mode, relying on friendship to keep the lights on, the fear of not knowing where the next paycheck would come from, and the exact mindset shifts that allowed her to scale with intention instead of chaos.

This conversation goes far beyond business. Corrina and Paige dive into women in leadership, building process-driven companies, why most businesses fail to scale, the emotional cost of entrepreneurship, and what it truly means to create “unreasonable hospitality” as a brand standard.

If you’re a business owner, team leader, single parent, or woman with big vision and real responsibilities—this episode is for you.

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In this powerful episode of STANDOUT by Notorious, host and founder Paige Hernandez sits down with the legendary Dr. Jen Welter — the first female coach in NFL history, a multi-gold medalist, and a trailblazing force in women’s sports, leadership, and personal empowerment.

This is one of the most inspiring, honest, and transformative conversations we’ve ever had on the show.

Jen’s story reads like a movie — earning two gold medals on the U.S. national team, dominating women’s professional football for 15 years, becoming the first woman to play running back in men’s professional football, and then breaking barriers as the first woman to coach in the NFL for the Arizona Cardinals.

But what makes this conversation truly unforgettable is how deeply Jen opens up about identity, psychology, mindset, creativity, and the lifelong pursuit of excellence.

Paige and Jen dive into what it really means to be “notorious” — to defy expectations, rewrite narratives, and rise in industries where women have historically been overlooked. Jen shares her evolution from athlete to coach to creator, including how her doctorate in psychology shapes the way she leads athletes, approaches adversity, and empowers people to recognize their inner strength.

One of the most eye-opening moments is Jen’s breakdown of sports psychology as a universal tool, not just for athletes but for anyone seeking excellence. She explains how mindset, identity, and perception shape performance — in sports, in business, and in life. You’ll hear her powerful life hacks, from music-based mindset shifts to sensory-anchored mental training, and even the psychological science behind anxiety vs. excitement — and how reframing it can change your entire trajectory.

The conversation also explores emotional intelligence, energy management, trauma stored in the body, and the importance of learning to identify the “two wolves” inside us — the positive and the negative — and choosing which one to feed. Jen and Paige both open up vulnerably about managing inner voices, anxiety, and self-doubt, offering listeners a rare look into the mental frameworks that drive some of the highest performers in the world.

From there, the episode expands into creativity, navigating uncertainty, chasing passion over plans, and why the biggest opportunities in life often come from the unexpected. Jen shares stories from writing children’s books during the pandemic, stunt-coordinating football scenes, coaching internationally, and creating community — all while staying open to whatever comes next.

Paige and Jen also reflect on the Notorious experience — a movement designed to elevate women’s voices, amplify new leaders, and create a space where authenticity, diversity, and real connection are prioritized over industry jargon and outdated formats.

If you’re someone who loves stories of resilience, ambition, breaking ceilings, making impact, rewriting the rules, or discovering what you’re truly capable of — this episode will light you up.

✨ Watch now and get ready to STAND OUT.

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