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Your podcast doesn’t need to go viral to grow, but it does need a plan to help people discover your show, keep listening, and build a relationship with your business.

If you’re consistently publishing episodes but your audience isn’t growing the way you hoped, it might be time to look beyond your download numbers. In this episode of Not Your Mom's Sales Podcast, Julie Deem shares five common areas that could be holding your podcast back.

You’ll walk away with practical steps you can start using today to attract the right listeners, build trust, and turn your podcast into a sustainable marketing asset for your business.

FAQ:

How can I grow my podcast audience consistently?
Start by identifying your ideal listener, creating episodes that address their specific challenges, and developing a repeatable promotion strategy.

Why is my podcast not getting more listeners?
Your podcast may be struggling to grow because your target audience is unclear, your episodes aren't being promoted consistently, or your titles don't communicate the value of each episode.

How do I promote my podcast without being on every social media platform?
Choose one or two platforms where your ideal audience spends time and repurpose your existing episodes into useful content.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Are you sharing valuable expertise in your podcast and content but still struggling to turn that attention into clients? The problem might not be what you know, but how you're communicating it. In this episode of Not Your Mom's Sales Podcast, Julie Deem explains why proving your expertise isn't enough and how to turn what you know into content that helps potential clients see themselves in your message. Discover three practical ways to make your expertise more relevant, build trust, and create a podcast that supports real business growth.

FAQ:

Why doesn't sharing expertise always lead to more clients?
Sharing expertise alone doesn't necessarily show potential clients why they should care. Effective content connects your knowledge to the problems your audience is experiencing and demonstrates how your solution can help them achieve a desired outcome.

How can a podcast help generate leads for a business?
A podcast can build trust by addressing your ideal clients' challenges, providing useful insights, and showing them that you understand their needs. When episodes connect your expertise to real business problems, listeners have a clearer reason to consider working with you.

How can business owners make their content more relevant to their audience?
Start with the audience's current problems, explain how your expertise helps solve them, and communicate the practical outcome. Reviewing existing content from the perspective of someone unfamiliar with your business can also reveal opportunities to improve clarity and relevance.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

What if the numbers you’re watching on your podcast aren’t actually telling you whether it’s growing your business? In this episode of Not Your Mom’s Sales Podcast, Julie Deem breaks down the podcast KPIs that matter when your goal is to generate leads, attract clients, and drive revenue. You’ll learn which numbers are worth paying attention to, what they can tell you about your podcast’s role in your marketing strategy, and why downloads alone don’t tell the whole story.

If you’re ready to stop measuring your podcast like a media project and start using the data to make smarter marketing decisions, this episode will help you focus on the numbers that actually matter. Hit play and let’s dive in.

Get Ready to Learn:

• How to identify the awareness metrics that tell you whether the right people are finding your show.
• What engagement metrics reveal about listener trust, retention, and content effectiveness.
• How to track conversion metrics that directly connect your podcast to sales and booked calls.
• Why email list growth is one of the most important KPIs for long-term podcast ROI.
• How to calculate cost per acquisition and lifetime value for podcast-generated clients.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/