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What if the numbers you’re watching on your podcast aren’t actually telling you whether it’s growing your business? In this episode of Not Your Mom’s Sales Podcast, Julie Deem breaks down the podcast KPIs that matter when your goal is to generate leads, attract clients, and drive revenue. You’ll learn which numbers are worth paying attention to, what they can tell you about your podcast’s role in your marketing strategy, and why downloads alone don’t tell the whole story.

If you’re ready to stop measuring your podcast like a media project and start using the data to make smarter marketing decisions, this episode will help you focus on the numbers that actually matter. Hit play and let’s dive in.

Get Ready to Learn:

• How to identify the awareness metrics that tell you whether the right people are finding your show.
• What engagement metrics reveal about listener trust, retention, and content effectiveness.
• How to track conversion metrics that directly connect your podcast to sales and booked calls.
• Why email list growth is one of the most important KPIs for long-term podcast ROI.
• How to calculate cost per acquisition and lifetime value for podcast-generated clients.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/