In this episode I look at ways to transform attendees from passive spectators to active contributors.

Discover how letting attendees shape the agenda through session submissions, voting, and 'unconference' sessions can create a more dynamic and engaging event experience.

I suggest various ways to empower attendees, such as gathering feedback, co-creating content, offering flexible schedules, using technology for real-time engagement, and encouraging attendee-driven discussions.

Takeaways:-

Giving attendees control and autonomy at events leads to higher engagement and satisfaction.

Empowering attendees through feedback, co-creation, and flexible schedules enhances their experience.

Using technology for real-time engagement and encouraging attendee-driven discussions fosters active participation.

Ongoing conversation and feedback after the event are essential for continuous improvement.

Prioritising the needs and desires of attendees creates a valuable and engaging event experience.

Chapters

00:00

Introduction: Prioritizing the Attendee Experience

04:18

Empowering Attendees Through Feedback and Surveys

08:04

Fostering Attendee-Driven Conversations

• 10:34

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A big part of making an event successful is building a community. You can do this before, during, or after an event. Giving attendees the opportunity to be part of one can make them feel connected and valued.

My guest today has a background in creating engaging events. Liz Lathan is the co-founder of The Community Factory, a group that helps people build and run communities. Apart from being an engagement expert, she is also a writer, investor, speaker, and avid traveller.

In this episode, Liz walks us through practical strategies that we can use to build a community around our events and how to keep them engaged.

Here are the highlights:

(06:26) Generating an environment for connection.

(10:03) What is your definition of community?

(14:13) Don’t be afraid to create a community around your speakers.

(18:15) Does your community have an identity?

(22:16) Simple ideas that can make a difference.

contact Liz Liz Lathan LinkedIn - https://www.linkedin.com/in/lizlathan

The Community Factory- https://www.thecommunityfactory.com/

Club Ichi, community for B2B event marketers https://www.weareichi.com

Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE

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In episode 4 we talk about the human experience at events and the need for better event design.

We also touch on the topic of EDI (Equality, Diversity, and Inclusion) in events and how it is often treated as a tick-box exercise and emphasise the importance of creating inclusive events that prioritise the human element.

TAKEAWAYS

* Events should prioritise the needs and preferences of attendees

* Consider different learning styles and accessibility needs

* Basic comfort, such as comfortable seating and good acoustics, is important

* EDI (Equality, Diversity, and Inclusion) in events should go beyond a tick-box exercise The events industry still has work to do in addressing EDI issues

* Inclusivity should be considered in all aspects of event planning, not just as a compliance measure

* Inclusive events attract a wider audience and create a positive brand story

* Considering the needs of all humans, including those who are neurodiverse or have disabilities, shows a commitment to diversity and social responsibility

* Design a variety of session formats, including breakout spaces, quiet zones, and comfy seating areas.

Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE

Connect with Clare:

WEBSITE

LINKEDIN

YOUTUBE