Self-storage law has changed dramatically over the past 40 years, and few people have witnessed that evolution like Scott Zucker. In this episode of No Vacancy, we sit down with one of the industry's most respected attorneys to discuss how self-storage has transformed from a niche real estate asset into one of the strongest sectors in commercial real estate. Scott shares the biggest legal changes he's seen, memorable court cases, common operator misconceptions, and practical advice on everything from rental agreements and limitation of value to lien sales and tenant disputes. Along the way, we also explore his remarkable career, the importance of leaving a legacy, and why education and industry collaboration continue to shape the future of self storage. Whether you're a new operator or a seasoned veteran, this episode is filled with stories, insights, and legal lessons you won't want to miss.

Season 2 kicks off with a powerhouse panel featuring Jessica Johnson, Melissa Stiles, and Holly Fiorello, three of the industry's most respected marketing leaders and advocates. Together, they dive into how AI is reshaping customer search behavior, why independent operators have a unique opportunity to compete, the continued importance of grassroots marketing, influencer strategies, Google Business Profiles, and what today's self-storage customer really expects. The conversation also explores the value of state and national self-storage associations, leadership, networking, and the relationships that make this industry unlike any other. Whether you're an owner, operator, marketer, or vendor, this episode is packed with actionable insights and fresh perspectives to help prepare your business for what's next.

This week on No Vacancy, we sit down with Jessie Lamb, one of the most insightful voices in self storage operations and technology today.

From HR and call centers to multi-site operations and tech innovation, Jessie breaks down the operational side of self storage that most people never think about… but directly impacts performance every single day.

We dive into:

• Why maintenance and asset management are often the most overlooked part of the business
• How operators can scale smarter with better systems and workflows
• The challenges of implementing new technology and getting teams bought in
• Why company culture is everything in operations
• The future of hub-and-spoke and remotely managed facilities
• And of course… the unbelievable story of a storage unit filled with hundreds of chickens 🐔

As always, the conversation gets real, unfiltered, and occasionally off the rails — including lathes, baseball bats, vinyl records, and Celsius addictions.

If you’re in self storage, operations, or leadership, this episode is packed with practical insights and a lot of laughs along the way.

🎧 Listen now on No Vacancy.