Marketing, AI & the Independent Advantage with Melissa Stiles, Jessica Johnson and Holly Fiorello
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Marketing, AI & the Independent Advantage with Melissa Stiles, Jessica Johnson and Holly Fiorello
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Season 2 kicks off with a powerhouse panel featuring Jessica Johnson, Melissa Stiles, and Holly Fiorello, three of the industry's most respected marketing leaders and advocates. Together, they dive into how AI is reshaping customer search behavior, why independent operators have a unique opportunity to compete, the continued importance of grassroots marketing, influencer strategies, Google Business Profiles, and what today's self-storage customer really expects. The conversation also explores the value of state and national self-storage associations, leadership, networking, and the relationships that make this industry unlike any other. Whether you're an owner, operator, marketer, or vendor, this episode is packed with actionable insights and fresh perspectives to help prepare your business for what's next.