(un)conversations podcast | S1.E09 - No Timeouts Left: From Pro Sports Exec to (UN)convinced Entrepreneur| (un)conversations Podcast

What drives someone to walk away from two executive roles in professional sports to launch a women's luxury fashion brand?Meet Alana C. Matthews, former EVP of Business Operations and the youngest General Counsel for the NHL's Dallas Stars— Founder & CEO of Alautus, a purpose-driven women's fashion brand. In this episode of the (un)conversations podcast, Alana shares the raw truth behind leaving a high-level sports executive career to pursue entrepreneurship.From breaking barriers in the NHL to getting in the game and redefining women’s workwear, Alana’s story is packed with lessons on risk-taking, self-belief, and building from the ground up.🎙️In this (un)relenting conversation, we (un)pack what it really takes to burn the rulebook and build your own success:👠 The courage it takes to walk away from prestige to follow purpose🏒 The mindset of being (un)wavering, (un)relenting, and (un)convinced👠 Real talk about leading as a woman in male-dominated industries🏒 The grit (not just glam) of building a business from the ground up👠 A reminder that sometimes, the only thing holding you back is waiting for permissionWhether you're a high level executive, first-time founder, career changer, or a woman navigating leadership—this conversation will leave you inspired to build boldly and lead (un)apologetically.

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Learn more about the⁠ ⁠Alautus⁠⁠ and connect with⁠⁠ Alana C. Matthews, Founder and CEO⁠⁠ of Alautus.

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