The outdoor industry is not only extreme and mountain sports, it runs through adventure, expeditions and the people who bring those stories back.

Patrizia Bruno led her first expedition at 14 and travelled the world as a reporter for Italian national television, before leaving it to drive 20,000 km from France to Guinea-Bissau in an old 4x4 with four surfboards on the roof. In this episode she explains why the polished version of women on the road stopped looking like the women she knew, how she uses the different skills she has built to cover her bases and keep an income coming in while a film takes years to finish, and what shifted the day Billabong wrote to her instead of the other way around. Along the way she shares how she picks the people she works with, and why the first question someone asks about a project tells her most of what she needs to know.

NO TIME OFF, the podcast where we explore the careers powering the sport industry.

⏱️ Chapters

[00:53] — Who is Patrizia Bruno?

[02:01] — Leading her first expedition at 14

[03:15] — Donnavventura: telling a Country in 10 days

[06:30] — "This is too political": what national TV would not show

[08:45] — Why Biarritz, and why she stayed

[13:00] — Covering her bases while a film takes years to finish

[16:31] — What film festivals pay for, and what they don't

[19:35] — Where GUTS began: "why do you never tell me stories about women?"

[23:45] — From polished travel TV to raw adventure

[27:53] — The day Billabong wrote first

[29:10] — What happens when women follow their instincts

[33:42] — Batteries in the sleeping bag: filming in the Arctic and Mauritania

[37:07] — Shoot, post, promotion, and the team you need for each

[43:10] — Next: Guardians of the River

🤝🏻 Follow Patrizia @patrizia_waz & check out @gutsthefilm

📲 Follow us on Instagram and TikTok @notimeoff.podcast

☕️ If you want to support the show, you can buymeacoffee.com/notimeoff

🎶 Sound bites:

Music from #InAudio: https://inaudio.org/

Sport Power (Indie Rock) and Higher (Electronic Vlog) by Infraction.

💪🏻 The podcast “No Time Off” is an independent production.

Content writing, editing and production by Veronica Zanchi 🔗 bit.ly/veronicazanchi

💌 Do you have a question for the show? notimeoff.podcast@gmail.com

Andrea Zappolini grew up playing football between parked cars in a small Tuscan village, then fell for NBA sneakers and never quite let go. That mix of sport and product carried him through McCann advertising agency, Nike Italy and seven years at Adidas, where he worked on the Superstar relaunch and the Yeezy era, and into his current role leading performance eCom marketing across Puma Europe. In this episode, he explains why marketing today runs on data as much as on ideas, how brand building and performance pull in different directions sometimes, what it felt like to read a script to Roberto Baggio with his hands shaking, and where AI is letting smaller brands move faster than the giants.

NO TIME OFF, the podcast where we explore the careers powering the sport industry.

⏱️ Chapters

[00:32] — Who is Andrea Zappolini?

[01:25] — Street football in Tuscany and the Reebok Pump

[03:15] — Landing at Adidas for the Superstar relaunch and the Yeezy years

[06:10] — How Adidas Originals turned sport into culture

[09:35] — Brand building versus performance: the full funnel

[10:45] — Why marketing is as much numbers as ideas

[15:05] — 5am starts and pre-planned weekends

[23:25] — Reading a script to Roberto Baggio with shaking hands

[32:25] — What failure looks like early in a career

[34:45] — How AI lets smaller brands compete with the giants

[39:10] — His advice for breaking into the sport industry

🤝🏻 Follow Andrea https://www.linkedin.com/in/andreazappolini/

📲 Follow us on Instagram and TikTok @notimeoff.podcast

☕️ If you want to support the show, you can buymeacoffee.com/notimeoff

🎶 Sound bites:

Music from #InAudio: https://inaudio.org/

Sport Power (Indie Rock) and Higher (Electronic Vlog) by Infraction.

💪🏻 The podcast “No Time Off” is an independent production.

Content writing, editing and production by Veronica Zanchi 🔗 bit.ly/veronicazanchi

💌 Do you have a question for the show? notimeoff.podcast@gmail.com

William Doornekamp started on the shop floor of a snowboard shop at 18 because his mom pushed him to get a job. Today he leads the marketing and design studio team at REV'IT Sport, one of the reference brands in motorcycle gear. In this episode, he shares why he believes marketers should grow horizontally before vertically, how transparency shapes communication when your product is also safety, and why he put an AI goal in every job description on his team, himself included.

NO TIME OFF, the podcast where we explore the careers powering the sport industry.

⏱️ Chapters

[02:10] — From the shop floor to sports marketing

[09:45] — Growing horizontally as a marketer

[12.30] — Motorcycle clothing and the weight of safety

[16:45] — Breaking the male-dominated stereotype

[18:00] — Passion, initiative, taking charge

[21:20] — Channel segmentation and content that works

[25:00] — Why AI sits in every team's goals

[28:15] — GEO: the evolution of SEO

[32:20] — The anti-social movement and real-life events

[36:30] — Three AI tools for the sport industry

🤝🏻 Follow William @williamdoornekamp

📲 Follow us on Instagram and TikTok @notimeoff.podcast

☕️ If you want to support the show, you can buymeacoffee.com/notimeoff

🎶 Sound bites:

Music from #InAudio: https://inaudio.org/

Sport Power (Indie Rock) and Higher (Electronic Vlog) by Infraction.

💪🏻 The podcast “No Time Off” is an independent production.

Content writing, editing and production by Veronica Zanchi 🔗 bit.ly/veronicazanchi

💌 Do you have a question for the show? notimeoff.podcast@gmail.com