William Doornekamp started on the shop floor of a snowboard shop at 18 because his mom pushed him to get a job. Today he leads the marketing and design studio team at REV'IT Sport, one of the reference brands in motorcycle gear. In this episode, he shares why he believes marketers should grow horizontally before vertically, how transparency shapes communication when your product is also safety, and why he put an AI goal in every job description on his team, himself included.

NO TIME OFF, the podcast where we explore the careers powering the sport industry.

⏱️ Chapters

[02:10] — From the shop floor to sports marketing

[09:45] — Growing horizontally as a marketer

[12.30] — Motorcycle clothing and the weight of safety

[16:45] — Breaking the male-dominated stereotype

[18:00] — Passion, initiative, taking charge

[21:20] — Channel segmentation and content that works

[25:00] — Why AI sits in every team's goals

[28:15] — GEO: the evolution of SEO

[32:20] — The anti-social movement and real-life events

[36:30] — Three AI tools for the sport industry

🤝🏻 Follow William @williamdoornekamp

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🎶 Sound bites:

Music from #InAudio: https://inaudio.org/

Sport Power (Indie Rock) and Higher (Electronic Vlog) by Infraction.

💪🏻 The podcast “No Time Off” is an independent production.

Content writing, editing and production by Veronica Zanchi 🔗 bit.ly/veronicazanchi

💌 Do you have a question for the show? notimeoff.podcast@gmail.com