“Stress is like a smoke alarm: the issue is rarely the alarm. It is the setting.”

In this episode of No Stress, host Abi sits down with Simon Jeffries (former UK Special Forces, performance coach, founder of The Natural Edge) to reframe stress as something you can train, not something you are stuck with.

Simon breaks stress resilience down into a practical, repeatable system: regulate the nervous system, upgrade mindset, and build supportive structure. You will hear why most people feel “always on,” how tiny daily shifts compound fast, and a simple in-the-moment drill you can use when life triggers you: Stop, breathe, “Good. Now what?”

Simon Jeffries is a performance coach and founder of The Natural Edge. Simon served as a Royal Marines Commando, later passing selection and serving the remainder of his career in Special Forces, completing three operational combat tours. He now coaches founders, CEOs, and senior leaders to build sustainable performance and stress resilience.

Find Simon:

• Website: The Natural Edge https://thenaturaledge.com/about-tne/

• Instagram: https://www.instagram.com/the.natural.edge/

Actionable takeaways (stress fitness, not stress management)

Try these this week:

• Lower your “alarm sensitivity”: choose one trigger moment per day to practice a reset (commute, inbox, family chaos).
• Add a screen boundary: 30 minutes screen-free after waking and 30 minutes before bed.
• Create a micro playbook (3 phrases):
• Assertive: “Get a grip.”
• Neutral/problem-solving: “What can I control here?”
• Reframe: “Good. Now what?”
• Structure one protected block (even 45 to 60 minutes) for focused work with notifications off.

If this episode helped you, please like, subscribe, and share it with someone who is high-performing on paper but feels wired, reactive, and unable to switch off. Stress fitness is trainable and the smallest reps are often the ones that change everything.

Is there a topic you want us to discuss in the next episode? Comment below 👇

💚 About Us

Pulsetto is a vagus nerve stimulation device designed to help you calm your nervous system, reduce stress, improve sleep, and support emotional regulation — scientifically, gently, and non-invasively.

Use it before, during, or after stressful periods to regulate your body and mind.

🔗 Useful Links

Pulsetto: https://pulsetto.org

Pulsetto Instagram: https://www.instagram.com/pulsetto.tech/?hl=en

Abi’s Instagram: https://www.instagram.com/abigail.ireland/