No Plan Survives is about what happens when our business vision crashes into our business reality – and the new things we create as a result.

This is a limited series: Two entrepreneurs, five days, five topics. Each day we each bring one story from our business journeys, told in three acts:

· What was your plan?

· How did reality wreck it?

· What was born as a result?

Then we interrogate those stories – and each other.

This is a business show that feels more “beer at five” than “Monday morning coffee.” You might hear our tips and frameworks, but it’s not about the frameworks. It’s about what happens when theory crashes into practice – and transforms.

And we get transformed, too.

Hosts:

· Benjie Hughes is the founder of Hopeless Marketing and a classic “Act 1” builder: In his 20s he started a music business from scratch, grew it, scaled it, exited it. Now he’s in his 40s and starting from scratch again.

· Mike Carpenter is the owner and CEO at RH Adhesives and a classic “Act 2” builder: He took over an existing manufacturer with a 75-year legacy and then doubled its business. Now he’s building software tools that might just find a market beyond his own shop’s needs.

They say no plan survives first contact with the enemy. That’s true in all this week’s topics: Vision, revenue, marketing, data and uncertainty.

But it’s also true that when plans die, new things rise up to take their place.

Find and follow Mike and Benjie at noplan.show.