Day 5: Strategy vs Reality
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Day 5: Strategy vs Reality
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What about the curveballs nobody saw coming?
In this fifth and (for now) final episode of No Plan Survives, Mike Carpenter and Benjie Hughes talk about the business challenges no one knew were coming. From unanticipated flops to market shifts and tech transitions, it seems the only thing we’re always coping with is change.
➡️ Mike opens with the story of how his company found a major new opportunity for a decades-old adhesive – and then failed the test that would have opened the door. How are they turning lemons into lemonade? What tools, advisors and inputs help Mike and his team tell real possibilities from pipe dreams?
➡️ Benjie explains (sorry, Bud-lovers) why prohibition and aluminum cans turned U.S. beer to swill for decades, and what the microbrewery resurgence offers our responses to AI. He recounts the options he saw on the table when he recently repositioned Hopeless Marketing – and he makes his choice.
No Plan Survives is about what happens when our business vision crashes into our business reality – and the new things we create as a result.
This is a limited series: Two entrepreneurs, five days, five topics. Each day we each bring one story from our business journeys, told in three acts:
- What was your plan?
- How did reality wreck it?
- What new thing was born as a result?
Then we interrogate those stories – and each other.
Visit Mike's business here, get Benjie's weekly emails here, or learn more at noplan.show.
No Plan Survives is edited by Kyle Schmidt. Visual design by Bryon Elliot. Music by Benjie Hughes.
Chapters:
00:00 Mike: Breakthroughs and Reality Checks
03:25 No Plan Survives Intro: Strategy vs Reality
03:57 Choosing Your Bets on the Business Battlefield
08:39 Navigating Market Shifts, Regulations and Cost Shocks
13:24 Adventures with Amazon-Taking and Giving Up Control to Your Advantage
16:50 Benjie: Creative Work & AI through the Lens of U.S. Beer
20:47 Paths for Creatives to Triumph Over AI
24:13 Emerging with Market Position That's Not Hopeless
29:09 No Plan Survives Series Wrap and Reflections