Niche, B Corp, Proposals, & AI (ft. Upmedia Video) #95
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Niche, B Corp, Proposals, & AI (ft. Upmedia Video) #95
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On episode 96 of Creatives Grab Coffee, Zach Shapiro from One Hundred Seconds (Portland, Oregon) shares his journey from a 20-year career in restaurants to launching a purpose-driven video production company. Zach explains how his passion for local food systems inspired his first documentary and how he built a business around telling authentic stories for small businesses. He discusses the value of niching down into short-form documentary content, working with non-actors, and the impact of becoming a certified B Corp. This episode offers valuable insights for video professionals and marketers looking to align creativity with purpose and grow sustainably in a competitive industry.
TIMESTAMPS:
00:00 – Episode Introduction and Sponsors
02:18 – Guest Welcome: Zach Shapiro from One Hundred Seconds
02:39 – Zach’s journey from restaurants to video production
03:33 – Inspiration behind his first documentary project in Italy
04:59 – How his passion for local food led to filmmaking
07:40 – Lessons from self-funding and editing his first film
08:42 – Launching One Hundred Seconds and early business model
10:38 – Building a portfolio through low-budget projects
12:41 – How accessible gear shaped early career growth
13:37 – Learning lighting through client demands
14:59 – Finding a niche: helping real people shine on camera
17:51 – Challenges of low-budget commercial productions
20:28 – Why Lapse Productions avoids time-lapse projects
22:58 – Partnering with other companies for large projects
24:43 – Zach’s passion for authentic human stories
25:47 – Working with B Corps and niche industries in Portland
30:32 – The process and challenges of becoming a B Corp
34:29 – Sourcing equipment locally vs. buying online
35:24 – Business benefits of B Corp certification
37:12 – Restaurant industry skills that translate to production
40:33 – Client management parallels between restaurants and production
41:23 – Editing as a parallel to cooking and creative process
42:04 – From small team to solo: Zach’s company evolution
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/