New Minimalism
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New Minimalism
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There are certain things in life that seem simple until you try to explain them to your fly-fishing friends.
Tenkara is one of those things.
At first glance, it looks almost suspiciously easy. A rod. A line. A fly. No reel. No giant vest full of mysterious tools. No shoulder bag packed like you’re crossing the Continental Divide. No forty-seven knots to memorize before breakfast.
Naturally, traditional fly-fishing purists may require a moment.
But that simplicity is exactly what drew Drew Hollenback to tenkara in the first place. Drew, along with his wife Megan Hollenback, owns Tenkara Rod Co., a company that has spent the last 13 years helping people discover a lighter, easier, and very fun way to fish. And now, after years of operating between Boise and Driggs, the company has officially made its home in McCall.
Which makes sense, really. If you’re going to build a company around compact rods, mountain lakes, moving water, and getting people outside, McCall is not a bad place to land.
Want to watch the podcast instead? You can do that here.
Want to read the story? You can do that here.