What do BANT, Brussels sprouts, and broken nurture streams have in common? According to Matt Levine of LeadScale, they’ve all gotten a bad rap—but the real problem isn’t the ingredients, it’s the recipe. In this lively episode recorded in Santa Cruz, Rick Currier and Matt dive into the evolving world of B2B lead gen: what’s broken, what’s working, and why transparency, data fluency, and a little back-to-basics thinking might just save us all. From fighting black-hole lead handoffs to spotting shady syndication, this is a must-listen for any marketer trying to make demand gen less murky—and more magical.

Mike Mahoney of Tanium joins Rick to break down the art (and grind) of partner marketing at scale. From co-building GTM plans that don’t gather dust, to aligning sales teams that usually just toss leads over the fence, Mike shares how he juggles product, partner, and field enablement—while still finding time to unplug on his sailboat. Plus, a real talk on AI, content budgets, and why your next big partnership probably won’t scale without serious structure. This one’s for the overworked marketer doing too much… across too many teams.

In this heartfelt and high-impact episode, Rick Currier sits down with Carilu Contreras-Melander, Senior Director of Americas Partner Marketing at Zscaler, to explore what it really means to lead with authenticity, courage, and empathy in today’s tech world. From Buenos Aires during political unrest to the boardrooms of AppDynamics, AWS, and Zscaler, Carilu shares her remarkable journey through partner marketing, leadership challenges, and breaking barriers as a Latina in tech.
Together, they dive into the uncomfortable truths around workplace bias, mentorship gaps, and what it takes to build a truly equitable team culture. Expect real stories, honest insights, and practical advice for anyone looking to advocate for others, lead with empathy, or simply find the right room where they can thrive.
Oh - and a dog named Winston may or may not make his podcast debut.