Let’s talk about the reality of “going viral” on LinkedIn.

Most people think virality is something you can engineer on demand.

It’s not.

Here’s the truth, from someone who’s been posting on LinkedIn for years:

You might go viral once.

Maybe twice.

And that’s normal.

In today’s episode, I'm using a real example from my own history.

Nearly seven years ago, I published a short LinkedIn article.

Four sentences long.

That post went on to generate over a million impressions, nearly 14,000 engagements, and hundreds of comments.

Nothing I’ve posted since has replicated that level of virality.

And that’s okay.

Along the way, I’ve had posts perform very well.

Hundreds of likes.

Strong comment threads.

Real conversations.

Real opportunities.

However, if you see someone who consistently receives hundreds of likes and comments every time they post, regardless of the content, that should raise a flag.

That doesn’t pass the smell test.

In most cases, it’s not “mastery of the algorithm.

”It’s engagement pods… and LinkedIn doesn’t look kindly on them.

The goal on LinkedIn isn’t chasing viral moments.

It’s building:

- Consistent visibility

- Real engagement

- Trust over time

- Conversations that lead to relationships, opportunities, and revenue

Virality is an outlier.

Consistency is the strategy.

Don't forget to grab a spot on our calendar to grab one of our final pre-sale VIP spots in our Expert Authority Mastermind here:

https://scottaaron.as.me/expertauthorityconsult

I help business owners diagnose what’s really blocking their profit, then teach them how to fix it themselves through proven frameworks and practical solutions.

My journey from Atlantic Records to major brands has equipped me with unique insights into what drives business success across industries – and more importantly, what causes businesses to stay stuck.

I don’t just consult; I partner with you to identify your specific profit blocks and guide you through the exact steps to overcome them. You’ll understand not just what to do, but why you’re doing it and how to replicate success on your own.

Connect with Sean here:

https://seanmatkinson.com/

Don't forget to book your call with us to claim one of our VIP Early Bird Enrollment spots in our Expert Authority Mastermind here:

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As we head into the new year, we’re not focused on doing more just to feel productive.We’re focused on letting go.Real growth requires subtraction. You can’t build what’s next while holding onto outdated strategies, overcomplication, inconsistent visibility, or reactive habits that no longer serve your business.This episode is about slowing down long enough to get clear. It’s about releasing what kept you stuck in 2025 and making space for stronger authority, clearer messaging, better systems, higher standards, and more aligned growth.After you listen, take a few minutes to reflect:- What am I no longer available for?- What actually matters most next year?- What support do I need to grow intentionally?Clarity creates momentum.Ready to take your business to the next level in 2026? Then grab a time on our calendar so we can talk about joining our exclusive Expert Authority Mastermind, where we help you to grow, scale, and optimize every aspect of your business in the year that we work together. We have set aside 5 VIP pre-sale spots, and only 3 remain, so grab a time on our calendar below to talk:

https://scottaaron.as.me/expertauthorityconsult

Thirty years ago, Matt Friedman, CEO and founder of The Mekong Club, worked as a senior USAID public health official across Asia, focused on education and prevention of HIV/AIDS in small rural communities.

As part of Matt’s work, he visited many shelters where he repeatedly heard the same themes of horror. His first interview was with a fifteen-year-old girl telling him she was sexually abused over seven thousand times. She did this for two years until she was forced to leave because she suffered from various diseases that turned customers away.

Matt soon realised that, just as this young girl had been exploited for sex, millions more were being exploited across the world. This exploitation was happening in the sex industry but also permeates global supply chains, from factories to farms to fishing boats.

Matt began to work in the United Nations in the anti-trafficking world, where he worked closely with the public and private sectors across Asia. During his tenure, he noticed a gap in engagement with the private sector in their anti-trafficking efforts. Not because they didn’t want to, but because they feared being named or shamed for approaching a UN official to ask for help.

As a result, Matt left the United Nations and started The Mekong Club in Asia’s financial centre, Hong Kong, to provide a safe space for companies worldwide to work together to help identify and eliminate forced labour in the private sector.

Learn more about Matt and the Mekong Club here:

www.themekongclub.org

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https://www.thetimetogrow.com/ecsposttemplates

Growth doesn’t happen because you “do more.”

It happens because you stop, look back, and adjust with intention.

Every year, we run a full Year-In-Review, long before January.

We look at what worked, what didn’t, and what absolutely needs to change.

And the businesses that grow the fastest?

They’re doing the same thing.

Here’s what 2025 taught us:

Wins:

• The Expert Content Society became a true growth engine (275 members and growing), members are posting consistently, creating better content, and seeing real results.

• Partnerships and affiliates drove major momentum.

• LinkedIn trends were clear: short-form video, newsletters, and carousels remain top performers.

• Clients scaled fast, some so much that they had to expand their teams.

Challenges:

• Funnels need clarity, not complexity.

• Over-delivering features inside our community actually hurts engagement.

• Operations need to be tightened to remove friction.

Surprises:

• Buyers expect personalization, clarity, and fast communication.

• Trust is everything; testimonials, recommendations, and proof matter more than ever.

• Power partnerships on LinkedIn are one of the biggest untapped opportunities.

Our 2026 focus?

One word: Optimization.

Simpler systems.

Cleaner messaging.

Better processes.

More execution.

No unnecessary complexity.

And now it’s your turn.

Before you plan 2026, ask these three questions:

Red: What needs to stop?

Yellow: What needs improvement?

Green: What deserves more of your focus?

What’s your word for 2026?

Don't forget to download our FREE LinkedIn Post Template Resource here:

https://www.thetimetogrow.com/ecsposttemplates

Phil Masiello is a visionary entrepreneur, best-selling author, and host of the popular show Crunching Your Growth on e360tv, bringing over two decades of proven experience in e-commerce, digital marketing, and disruptive brand building.

As the founder of CrunchGrowth Revenue Acceleration Agency, Phil strategically guides consumer-focused startups and brands to achieve rapid and sustainable growth by harnessing innovative digital strategies, powerful storytelling, and deep consumer insights.

His practical, real-world experience, illustrated through successful ventures like 800razors.com and Raw Essentials Skin Care, helps startups overcome common scaling obstacles, optimize their sales channels, elevate brand visibility, and engage deeply with customers, driving accelerated revenues and profitability.

Connect with Phil here:

https://philmasiello.com/

Don't forget to get our FREE LinkedIn Content Prompts here:

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Most people treat their LinkedIn profile like a static resume.But if optimized correctly, it becomes one of the most powerful sales tools in your business.In today’s training, I’m breaking down Three Ways Your LinkedIn Profile Can Generate Sales, and each one is simple, strategic, and immediately actionable.First: Your Background BannerYour banner should clearly communicate who you help and how you help them.If someone lands on your profile and can’t understand what you do in under three seconds, you’re losing opportunities.My own banner says: The LinkedIn Sales and Marketing System for coaches and consultants.That clarity alone builds trust before someone even scrolls.Second: Your HeadlineYour headline should connect directly to your banner.It should include the exact keywords that say:• What you do• Who you help• Why it mattersA strong headline is both SEO optimized and human-friendly, so you show up in search and resonate with the right people.Third: Your Featured SectionThis is where your profile starts generating actual sales.The Featured section is your bridge from online to offline.Use it to spotlight the actions you want people to take:• Landing pages• Free resources• Your calendar link• Your podcast or YouTube channel• Your LinkedIn Newsletter• Case studiesWhen someone is ready to learn more about you, this section shows them exactly where to go next.And here’s the key: all three sections must work together.Your banner, your headline, and your Featured content should tell a consistent story about who you help, how you help them, and what step they should take next.When you align these three elements, your profile stops being a placeholder…and starts becoming a conversion engine.Sign up for the Expert Content Society here before the doors close tonight at 9pm ET: https://www.thetimetogrow.com/expert-content-society

About Alex:

Since 1993, my unique marketing strategies have generated almost $400 million in sales and profits for my companies, students, clients, and alliance partners on five continents.

I've had the good fortune to share the stages with thought leaders such as Richard Branson, Ivan Misner, Donald Trump, Tony Robbins, Robert Kiyosaki, Suze Ormand, Mikhail Gorbachev, and the Dalai Lama.
A partial list of distinguished consulting clients include: New York University, Wal-Mart, BNI, CEO Space, Success Resources International, Dale Carnegie Training, New York Yankees, Wells Fargo Bank, Steiner Sports, and several other clients who prefer to remain anonymous.
If you are an entrepreneur or physical business owner who wants to uncover your marketing strengths, weaknesses, and preferences so you can put your business in HIGH-GROWTH mode, take my no-cost assessment at http://MarketingOnline.com/

Take our FREE LinkedIn Business Assessment here:

https://www.magpaiassessments.com/4043/0