Let’s talk about the reality of “going viral” on LinkedIn.

Most people think virality is something you can engineer on demand.

It’s not.

Here’s the truth, from someone who’s been posting on LinkedIn for years:

You might go viral once.

Maybe twice.

And that’s normal.

In today’s episode, I'm using a real example from my own history.

Nearly seven years ago, I published a short LinkedIn article.

Four sentences long.

That post went on to generate over a million impressions, nearly 14,000 engagements, and hundreds of comments.

Nothing I’ve posted since has replicated that level of virality.

And that’s okay.

Along the way, I’ve had posts perform very well.

Hundreds of likes.

Strong comment threads.

Real conversations.

Real opportunities.

However, if you see someone who consistently receives hundreds of likes and comments every time they post, regardless of the content, that should raise a flag.

That doesn’t pass the smell test.

In most cases, it’s not “mastery of the algorithm.

”It’s engagement pods… and LinkedIn doesn’t look kindly on them.

The goal on LinkedIn isn’t chasing viral moments.

It’s building:

- Consistent visibility

- Real engagement

- Trust over time

- Conversations that lead to relationships, opportunities, and revenue

Virality is an outlier.

Consistency is the strategy.

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