The Best Kind of Content on LinkedIn is the Kind That Starts Conversations....

Most people post on LinkedIn hoping someone will see it.

But the real power of LinkedIn content isn’t visibility, it’s connection.

If your content doesn’t give you a reason to message someone, you’re leaving leads on the table.

That’s why the best content to create isn’t random tips or inspiration; it’s content that permits you to start a conversation.

Here are three of my favorite types:

✅ LinkedIn Polls — You can message everyone who votes.

Ask a strategic question and open a genuine dialogue with your voters.

🎥 LinkedIn Live Trainings or Events — You can give a direct call-to-action in real time.

Say things like, “Type me in the comments if you’d like the free guide” or “Drop yes if you’d like to attend my next workshop.”

📰 LinkedIn Newsletters — You can message every subscriber.

Use it to ask what topics they want next, or simply let them know you’re available to help.

Each of these formats does one thing better than any other:

They help you build relationships that lead to revenue.

Because at the end of the day, content doesn’t generate leads, conversations do.

Don't forget to register for our FREE LinkedIn Content Creation Workshop called "The Experts Edge" here:

https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

Robin J. Emdon — aka The Procrastination Slayer — is the creator of GetResultsology® – The Science of Getting Stuff Done! and host of the GoalBusters podcast (100+ episodes).

His journey from chronic procrastinator to accountability coach began with a face-palm moment in 2019: despite being a trained life coach, it had taken him ten years to finish a six-year home-study degree — stalled by years of procrastination.

That embarrassing realization sparked a three-year deep dive into academic studies and science-backed books on the topic.

Based in South Devon, England, Robin now helps solopreneurs, creatives, and independent professionals achieve up to 33% more of their goals through brain-based strategies, accountability, and his momentum formula:

Do it today. Profit tomorrow. Repeat!

Connect with Robin here:

https://www.linkedin.com/in/robinjemdon/

https://www.instagram.com/robinjemdon/

https://reallyusefultips.com (for the book) https://getresultsology.com for everything else

Don't forget to get signed up for our FREE LinkedIn Content Workshop called The Experts Edge here:

https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

If you publish a LinkedIn newsletter, you’re probably missing out on three powerful hidden features that can help you get discovered beyond LinkedIn.

Inside the settings of each newsletter edition, LinkedIn gives you the ability to:

✅ Create a custom URL — perfect for SEO or sharing directly on other platforms.

✅ Add an SEO title — the headline that Google sees (and ranks).

✅ Add an SEO description — a short summary that appears in search results and helps potential readers decide to click.

Most creators never touch these fields, but they can make the difference between your newsletter being seen by hundreds or discovered by thousands.

If you’re serious about growing your readership, visibility, and search traffic, don’t skip these hidden settings.

In today’s episode, I’ll walk you through how to access them, how to write optimized titles and descriptions, and how to leverage the custom URL for better shareability.

Download our FREE LinkedIn Post Templates here:

https://www.thetimetogrow.com/ecsposttemplates