Let’s talk about the reality of “going viral” on LinkedIn.

Most people think virality is something you can engineer on demand.

It’s not.

Here’s the truth, from someone who’s been posting on LinkedIn for years:

You might go viral once.

Maybe twice.

And that’s normal.

In today’s episode, I'm using a real example from my own history.

Nearly seven years ago, I published a short LinkedIn article.

Four sentences long.

That post went on to generate over a million impressions, nearly 14,000 engagements, and hundreds of comments.

Nothing I’ve posted since has replicated that level of virality.

And that’s okay.

Along the way, I’ve had posts perform very well.

Hundreds of likes.

Strong comment threads.

Real conversations.

Real opportunities.

However, if you see someone who consistently receives hundreds of likes and comments every time they post, regardless of the content, that should raise a flag.

That doesn’t pass the smell test.

In most cases, it’s not “mastery of the algorithm.

”It’s engagement pods… and LinkedIn doesn’t look kindly on them.

The goal on LinkedIn isn’t chasing viral moments.

It’s building:

- Consistent visibility

- Real engagement

- Trust over time

- Conversations that lead to relationships, opportunities, and revenue

Virality is an outlier.

Consistency is the strategy.

Don't forget to grab a spot on our calendar to grab one of our final pre-sale VIP spots in our Expert Authority Mastermind here:

https://scottaaron.as.me/expertauthorityconsult

I help business owners diagnose what’s really blocking their profit, then teach them how to fix it themselves through proven frameworks and practical solutions.

My journey from Atlantic Records to major brands has equipped me with unique insights into what drives business success across industries – and more importantly, what causes businesses to stay stuck.

I don’t just consult; I partner with you to identify your specific profit blocks and guide you through the exact steps to overcome them. You’ll understand not just what to do, but why you’re doing it and how to replicate success on your own.

Connect with Sean here:

https://seanmatkinson.com/

Don't forget to book your call with us to claim one of our VIP Early Bird Enrollment spots in our Expert Authority Mastermind here:

https://scottaaron.as.me/expertauthorityconsult

As we head into the new year, we’re not focused on doing more just to feel productive.We’re focused on letting go.Real growth requires subtraction. You can’t build what’s next while holding onto outdated strategies, overcomplication, inconsistent visibility, or reactive habits that no longer serve your business.This episode is about slowing down long enough to get clear. It’s about releasing what kept you stuck in 2025 and making space for stronger authority, clearer messaging, better systems, higher standards, and more aligned growth.After you listen, take a few minutes to reflect:- What am I no longer available for?- What actually matters most next year?- What support do I need to grow intentionally?Clarity creates momentum.Ready to take your business to the next level in 2026? Then grab a time on our calendar so we can talk about joining our exclusive Expert Authority Mastermind, where we help you to grow, scale, and optimize every aspect of your business in the year that we work together. We have set aside 5 VIP pre-sale spots, and only 3 remain, so grab a time on our calendar below to talk:

https://scottaaron.as.me/expertauthorityconsult