You're showing up on social, cranking out Reels, trying to beat the LinkedIn algorithm—but your content still feels like it’s not getting traction. The problem? You're ignoring the highest-leverage content channel in 2025: podcasting.

In this solo episode, I break down:

• Why podcasting is still a blue ocean (and how Neil Patel proved it)
• How to multiply your reach with video podcasting
• Why podcasting drives real trust and deeper engagement than social media ever could
• And how to create a full-blown content engine from just one episode

Whether you're podcast-curious or ready to go all in, this is your permission slip to press record.

Key Takeaways:

• Only 4.5M podcasts exist compared to 1B blogs—most podcasters quit before episode 10
• Podcast listeners are affluent, loyal, and highly engaged—perfect for B2B, coaches, and product-based brands
• Video podcasting multiplies discoverability through YouTube + SEO
• Podcast episodes can be repurposed into 10+ content touchpoints
• You don’t need a studio—just your voice, a message, and consistency

Timestamp:

00:00 Introduction: The Future of Content Marketing

00:44 The Untapped Potential of Podcasting

01:31 Why Podcasting is a Blue Ocean for Growth

02:15 The Power of Podcast Audience

03:17 The Impact of Video Podcasting

04:08 Podcasting as a Branding Engine

05:15 Consistency and Simplicity: Keys to Podcast Success

05:19 Maximizing Content from Your Podcast

06:00 Getting Started with Podcasting

07:16 Conclusion: Embrace Podcasting Now

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#PodcastMarketing #ContentStrategy #AuthorityMarketing #EntrepreneurTips

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