In this episode of the Winner Circle podcast, host Jay Adewole interviews Talia Elitzer, a trailblazer in music branding and a key player at Godmode and Overmind Merchandise. Talia shares her journey into the music industry, the challenges she faced as a female entrepreneur, and her innovative approach to empowering artists through sustainable business practices. The conversation delves into the importance of branding, the evolution of marketing strategies in the digital age, and the significance of building authentic relationships in the industry. Talia emphasizes the need for artists to create a cohesive brand identity, engage with their audience effectively, and navigate the complexities of the music landscape with creativity and resilience.

Takeaways

Talia Elitzer is transforming how artists build their brand.

Women in music face unique challenges but can thrive.

Balancing creativity with sustainable practices is crucial.

Artists must view themselves as brands.

Simplicity in branding helps audiences connect.

Community building is essential for artist success.

Merchandise can enhance an artist's brand identity.

Different genres require tailored marketing strategies.

Building relationships is key in the music industry.

Artists should embrace digital tools and AI for growth.