Navigating the Digital Shift in Car Dealerships with Aaron Hancock
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Navigating the Digital Shift in Car Dealerships with Aaron Hancock
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In this episode of the Used Car News Podcast, host Jeffrey Belant speaks with Aaron Hancock, Director of Product Management at Leadventure. They discuss the evolving landscape of digital dealerships, the importance of understanding modern car buyers, and the challenges dealers face in maintaining compliance and inventory. Hancock emphasizes the need for dealers to adapt to the digital world while still focusing on building relationships with customers. The conversation also touches on market trends, legislative updates, and the significance of enhancing the digital presence of dealerships.
Download this months episode here.
Chapters
00:00 Introduction to Used Car News Podcast
02:49 The Evolution of Digital Dealerships
05:50 Understanding DMS and Its Impact
09:13 Dealer Challenges and Efficiency Solutions
11:49 Market Trends and Legislative Updates
14:52 Enhancing Digital Presence for Dealers
17:51 Navigating Compliance and Economic Challenges
20:56 Building Relationships in the Car Sales Industry
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