In this episode of The Risk Reward Podcast, we chat about the merits of government efficiency and the surprisingly intricate issue of marketing compliance, for financial services businesses.

First up, we dive into government spending and the recent political obsession with super-charging government efficiency as a campaign tool - does it have some basis in Australia or is it a slippery slope to DOGE?

We then switch gears to financial services marketing because let’s be real, compliance isn’t just a box to tick, it's a critical tool for brand message optimisation and sustainable growth.

We break down:
- How to market effectively without tripping into misleading and deceptive conduct
- What you actually need to know about disclaimers and the Spam Act
- Keeping your brand voice authentic while playing by the rules

Plus, we chat about why long-term strategy and solid client relationships always beat short-term gimmicks.

Thank you to our sponsors Beyond Billables https://www.beyondbillables.com/ and Rayne Legal https://www.rayne.com.au/.

While we love sharing our thoughts with you, this podcast is for information only and does not create a client relationship or contain any legal or financial advice. Any financial matters discussed are our personal opinions and don’t constitute recommendations.