Ian Kiryowa, a pioneering figure in Uganda's digital marketing landscape shares his incredible journey from an IT graduate to becoming a digital marketing strategist and community manager at DataMine.

He discusses the formation of the Uganda Digital Society, the importance of customer experience, and the rise of social commerce. Ian also delves into the challenges facing digital campaigns today and offers policy recommendations for achieving a middle-class economy in Uganda by 2040.

This episode isi filled with valuable lessons, professional insights, and the future of digital marketing in Uganda.

01:39 Meet Ian, the Digital Pioneer

01:53 Ian's Journey into Digital Marketing

03:03 The Birth of Skiza and Passion Projects

04:08 Transition to Professional Digital Marketing

07:28 Current Trends in Digital Marketing

08:27 Customer Experience and Marketing Strategies

13:11 The Rise of Social Commerce

17:12 Understanding the Digital Consumer

20:32 Refining Customer Engagement Strategies

21:07 Digital Opportunities and Internet Penetration

23:34 Challenges and Opportunities in a Fragmented Market

24:12 The Role of Digital Practitioners

28:50 Policy Recommendations for Digital Growth

36:48 Achieving a Middle-Class Economy by 2040

Follow up with him on his social media platforms.

Share your feedback on what you think it will take for Uganda to achieve a middle class economy, and inquiries at onuganda@gmail.com or WhatsApp +25678537996.

PODCAST DISCLAIMER.

The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you.

As of 5.11.24