In this episode of NXT on Strategie, host Nivya explores why localization — adapting products, marketing, and operations to fit local cultures and preferences — is crucial for businesses aiming to succeed globally. We discuss how top brands tailor everything from language to user experience, why a one-size-fits-all approach fails, and how localization builds trust and competitive advantage in diverse markets. Whether you’re expanding internationally or just curious about global strategy, this episode offers practical insights to help you go local to go global.

In this episode of NXT on Strategy, host Nivya breaks down the real reasons why most marketing strategies fall flat — and how smart businesses can turn things around. From unclear messaging and missing audience focus to inconsistent branding and pushy sales tactics, we explore the most common mistakes companies make. More importantly, we give you a practical roadmap to fix them — with clarity, consistency, and customer-first thinking. Whether you're a startup founder or scaling a brand, this episode will help you market with meaning and win with strategy.

In this episode of NXT on Strategy, host Nivya uncovers the bold strategies that helped Zomato rise from a restaurant listing site to a food delivery giant in one of the world’s most competitive markets. From hyperlocal execution and viral marketing to acquisitions and IPOs, Zomato’s journey is a masterclass in scaling smart. Tune in to explore how content, culture, and calculated risk-taking helped Zomato lead India’s food tech revolution — and what every business can learn from their playbook.