In this episode of NXT on Strategy, we delve into effective strategies for managing political and economic risks in international markets. Discover the importance of thorough country risk assessments, diversifying investments, and leveraging local partnerships. Explore tools like hedging and political risk insurance to mitigate currency and inflation impacts, and learn how robust governance and scenario planning can enhance decision-making. Join us to understand how businesses can stay competitive and resilient in an unpredictable global landscape.

Welcome to today's episode of NXT on Strategy, your go-to podcast for insightful strategies that drive success in the business world. Join host Nivia as we explore the fascinating journey of Red Bull, a brand that redefined traditional marketing with its content-driven approach.

From its inception in the 1980s to its status as a global powerhouse, discover how Red Bull's strategic focus on storytelling and immersive experiences transformed it into not just an energy drink, but a media empire. Learn how Red Bull's media arm captivates audiences worldwide through thrilling content and exhilarating events, creating an identity that blends energy with excitement.

Find out how Red Bull's innovative integration of product and content provides valuable lessons for businesses aiming to thrive in crowded markets. Tune in to understand why becoming a media company might just be your ticket to lasting consumer connections and elevated brand value.

Welcome to another insightful episode of NXT on Strategy, where we delve into Unilever's impressive portfolio strategy. Unilever, a global leader in consumer goods, manages over 400 brands with a unique focus on sustainability, diversity, and mission-driven leadership.

Explore how Unilever's strategic approach categorizes its brands into champions, partners, and incubators, allowing each to shine while benefiting from shared resources and global reach. Discover how the company's Sustainable Living Plan integrates ethical values into every brand, influencing practices across the global supply chain.

This episode discusses Unilever's ability to adapt quickly to consumer demands for ethical, eco-friendly, and health-conscious products. Learn about the company's dedication to innovation and maintaining brand relevance in a rapidly changing marketplace. From Dove's body positivity to Ben & Jerry's social advocacy, Unilever brands inspire consumers to live better, cleaner lives.

Join us for deep insights into building a resilient and purpose-driven brand empire that balances corporate strength with personal impact, and discover how these lessons can translate to your own strategic endeavors.