In this episode of NXT on Strategy, we delve into effective strategies for managing political and economic risks in international markets. Discover the importance of thorough country risk assessments, diversifying investments, and leveraging local partnerships. Explore tools like hedging and political risk insurance to mitigate currency and inflation impacts, and learn how robust governance and scenario planning can enhance decision-making. Join us to understand how businesses can stay competitive and resilient in an unpredictable global landscape.

Welcome to today's episode of NXT on Strategy, your go-to podcast for insightful strategies that drive success in the business world. Join host Nivia as we explore the fascinating journey of Red Bull, a brand that redefined traditional marketing with its content-driven approach.

From its inception in the 1980s to its status as a global powerhouse, discover how Red Bull's strategic focus on storytelling and immersive experiences transformed it into not just an energy drink, but a media empire. Learn how Red Bull's media arm captivates audiences worldwide through thrilling content and exhilarating events, creating an identity that blends energy with excitement.

Find out how Red Bull's innovative integration of product and content provides valuable lessons for businesses aiming to thrive in crowded markets. Tune in to understand why becoming a media company might just be your ticket to lasting consumer connections and elevated brand value.

Welcome to another insightful episode of NXT on Strategy, where we delve into Unilever's impressive portfolio strategy. Unilever, a global leader in consumer goods, manages over 400 brands with a unique focus on sustainability, diversity, and mission-driven leadership.

Explore how Unilever's strategic approach categorizes its brands into champions, partners, and incubators, allowing each to shine while benefiting from shared resources and global reach. Discover how the company's Sustainable Living Plan integrates ethical values into every brand, influencing practices across the global supply chain.

This episode discusses Unilever's ability to adapt quickly to consumer demands for ethical, eco-friendly, and health-conscious products. Learn about the company's dedication to innovation and maintaining brand relevance in a rapidly changing marketplace. From Dove's body positivity to Ben & Jerry's social advocacy, Unilever brands inspire consumers to live better, cleaner lives.

Join us for deep insights into building a resilient and purpose-driven brand empire that balances corporate strength with personal impact, and discover how these lessons can translate to your own strategic endeavors.

In this episode of NXT on Strategy, explore how Rihanna's Fenty Beauty transformed the makeup industry with its groundbreaking launch of 40 diverse foundation shades. Discover the strategic brilliance behind Fenty's marketing, the power of its inclusive message, and how it set a new standard for diversity and representation in beauty. Learn how Fenty's partnership with LVMH elevated the brand to global prestige and why inclusion is not just about ethics but smart business. Uncover the lessons Rihanna's brand offers for businesses aiming to authentically connect with their audiences.

Join us for an insightful episode of NXT on Strategy, where we explore how TOMS Shoes redefined business ethics with its groundbreaking one-for-one model. Discover how a simple idea evolved into a global movement, intertwining commerce with compassion. We delve into the origins of TOMS, its impact on communities worldwide, and the challenges of balancing profitability with purpose. Whether you're a business leader, entrepreneur, or curious thinker, this episode showcases why empathy can be a game-changing strategy in today's market. Tune in for a story of innovation, adaptation, and the power of buying beliefs.

Join on NXT on Strategy as we explore the remarkable journey of Dollar Shave Club, a startup that shook the razor industry with a small budget and a bold, humorous marketing strategy. Discover how founder Michael Dubin leveraged a $4,500 video to challenge industry giants like Gillette, offering a straightforward, affordable solution to consumer pain points, and building a relatable brand experience that went viral. Learn the powerful strategies behind their rise to success and eventual acquisition by Unilever for $1 billion.

Welcome to NXT on Strategy, the daily podcast where we delve into the dynamic strategies propelling the success of world-leading businesses. In today's episode, we explore Samsung's remarkable transformation from a company often viewed as Apple's imitator to a pioneering tech leader. Discover the bold strategies and substantial investments in R&D that powered Samsung's innovation, allowing it to capture market share and establish itself as a key supplier to its rival, Apple. Tune in to learn how Samsung's dual approach—balancing competitive imitation with rapid innovation—challenged industry norms and led to its unprecedented growth.

Explore the complexities of expanding into new global markets with this insightful episode of NXT on Strategy. Discover the various strategies businesses employ to seize growth opportunities and the inherent risks each method entails. From exporting to acquisitions, learn about the trade-offs and challenges faced by companies seeking to establish a strong international presence.

Dive into the critical considerations for market entry, including political stability, cultural nuances, and consumer behavior. Understand why thorough research and localization of products and branding are essential for market success, and uncover the importance of building agile, culturally aware teams.

Join host Nivia as she delivers high-impact insights into turning international risk into long-term opportunity, offering a sharp perspective for founders, executives, and lifelong learners aiming to navigate and thrive in a rapidly evolving global business landscape.