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Running ads for your roofing company but still getting low-quality leads? Tired of price shoppers, tire-kickers, and people ghosting you? In this video, we break down 5 actionable strategies to help roofing companies attract more serious buyers and filter out the noise.

Here’s what you’ll learn:

✅ How to improve lead targeting on ad platforms

✅ Why content matters just as much as your targeting

✅ How to use friction to filter out low-intent leads

✅ What types of offers attract the right clients

✅ Why providing value upfront builds trust and authority

This isn’t about gimmicks, it’s about building a system that generates high-quality, high-intent leads consistently. Whether you're just starting out or looking to optimize an existing system, this will give you a solid foundation to build on.

Key Timestamps:

(0:03) – Identifying the problem: low-quality leads and price shoppers

(0:45) – Strategy #1: Targeting the right audience within ad platforms

(1:21) – Strategy #2: Using content to speak directly to ideal customers

(2:48) – Strategy #4: Rethinking your offer to attract serious buyers

(4:16) – Strategy #5: Providing value upfront to build trust and authority

(5:39) – Final advice on scaling, working with agencies, and optimizing before spending more

Connect with Joseph Hughes & Contractor Dynamics:

➡️ Instagram: https://www.instagram.com/contractordynamics/

➡️ Facebook: https://www.facebook.com/ContractorDynamics

➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

➡️ Website: https://www.contractordynamics.com/

#MarketingMistakes #RoofingBusiness #DigitalMarketing #BusinessGrowth

See if you qualify for a free Contractor Dynamics marketing audit

In this episode of The Nailed It! Show, Joseph Hughes sits down with Randy Hurtado to break down exactly how Randy built a high-performing roofing company - while spending less than 2% of revenue on marketing. Randy shares his real-world strategy for bringing marketing in-house, creating consistent branding, and ultimately increasing net profit - without relying heavily on outside agencies.

If you’ve ever felt like you’re pouring money into marketing with little return, this conversation offers a smarter, leaner way forward. Learn how to take control of your brand, maximize ROI, and stay top-of-mind with your audience.

Key Takeaways:

📉 Why most roofing companies are overspending on marketing

🏠 How in-house marketing can cost less and perform better

🎯 The importance of consistent branding across all platforms

👀 What “I see you everywhere” really means - and how to get there

🤝 How to build trust and recognition with repetition and clarity

⏳ When to transition away from outsourced marketing

💸 Real numbers - running successful marketing under 2% of revenue

🧠 Why your team will always care more about your brand than an agency

Key Timestamps:

00:27 - Randy’s story: growing a roofing brand with in-house marketing

01:02 - Spending under 2% on marketing and increasing profit

01:40 - The power of brand consistency across all touchpoints

02:24 - “I see you everywhere” – what that really means

#RoofingMarketing #InHouseMarketing #ContractorSuccess #BrandConsistency #MarketingROI #RoofingBusiness

See if you qualify for a free Contractor Dynamics marketing auditIn this episode of The Nailed It! Show, Sydney Vasquez, Marketing Director at Contractor Dynamics, breaks down how roofing companies can spend less and get better results from their marketing in 2025. After analyzing hundreds of marketing budgets from roofing contractors nationwide, Sydney reveals exactly where waste is hiding - and how to reallocate your marketing dollars for maximum ROI.She dives into budget percentages, the balance between lead generation and brand awareness, the importance of data tracking, and why you're missing out if you're not using free platforms like social media. Whether you're trying to grow or tighten up for profitability, this episode is packed with actionable insights.Key Takeaways:🔹 How much roofing companies should spend on marketing in 2025🔹 The real difference between brand awareness and lead gen🔹 Free marketing channels you’re probably underutilizing🔹 A step-by-step framework to review last year’s marketing spend🔹 Why accurate tracking is non-negotiable🔹 When to cut PPC, billboard spend, or other underperforming channels🔹 Real-world examples of companies getting results with organic social🔹 A smarter, leaner plan to hit your goals without wasting budgetKey Timestamps:00:00 - Would you cut your marketing budget by 25% if results stayed the same?01:44 - How much of your revenue should really go to marketing?03:54 - Recommended budget breakdown: 4-8% of target revenue04:49 - 50/50 split: Lead gen vs. brand awareness06:42 - How to use data to decide where to spend08:01 - Real examples: When to cut PPC and billboard ads09:03 - Don’t sleep on organic social media (real results!)10:14 - Get a free marketing audit from Contractor Dynamics#roofingmarketing #contractorlife #roofingbusiness #marketingstrategy #brandawareness #leadgeneration #organicsocial #marketingbudget #smallbusinessmarketing #naileditpodcast