After years of working as a brand designer and strategist, I've noticed certain questions come up again and again in inquiry forms and initial discovery calls. And while none of these are bad questions- they usually come from being new to business or not fully understanding how branding supports your business- I thought it was time to address them all in one place.

So consider this a love letter to the most common questions I get asked. And if I had a dollar for every time someone asked, "Can you just design a logo for us?"... well, I'd have enough to trademark that sentence twice over.

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